By: SHOUTOUT LA
We had the good fortune of connecting with Andre Ezeugwu and we’ve shared our conversation below.
Hi Andre, can you share a quote or affirmation with us?
When I think back to the inception of Ifodige Productions, n/k/a Ifodige Media, I had a favorite quote by Beverly Sills, “There are no shortcuts to any place worth going.” Beverly Sills was an American operatic soprano whose peak career was between the 1950s and 1970s, and I made her quote our company motto. I made it our company motto because, at that time, it became apparent that there wasn’t going to be a clear path to success for our company, and every bit of progress we made would be because we worked overtime to achieve that goal. Whenever we tried to take a “shortcut,” it blew up in our face, and we learned to trust the process of slow and steady growth. It permits space for effective leadership, experience, and wisdom to manifest and has allowed us the freedom to create an evolving entertainment marketing company from scratch over 12 years ago and still going strong!
What should our readers know about your business?
Ifodige Media, LLC. is a full-service Black advertising agency committed to providing our clients with inclusive marketing strategies to achieve their brand advancement and customer development goals. Utilizing various media platforms such as radio, out-of-home (billboards), event sponsorships, and social media advertising, we identify the correct messaging to connect your business with a diverse consumer base, and it’s what we do best. I am most proud of the media outlet network that we’ve been able to develop, which provides our clients with the best outlets to reach any audience with any advertising budget.
Getting to where we are today has been a moving target with its ups and downs and requires a consistent commitment to customer development and providing results for our clients. Achieving success in development and retention is our proven formula for growth and where we spend our time and company resources is essential to the financial success of Ifodige Media, LLC.
Who else deserves some credit and recognition?
I want to shout out two managers I had during my tenure at Beasley Media Group. Matt Smith of Philadelphia, PA and Ken Denton of Tampa, FL. These sales managers provided me with the space and the safety net I needed to learn and understand my strengths and weaknesses in a very cutthroat radio sales industry. They were terrific managers. Anybody working under them would agree that they have mastered the delicate balance required to be an effective leader and closer, leading by example every day. Matt and Ken helped shape my overall understanding of what it took to develop a successful advertising agency. To this day, I consider them my mentors in client development and comprehensive management.
Website: ifodige.com
Instagram: @ifodige / @dreeze_inc
Linkedin: https://www.linkedin.com/in/andreezeugwu/
Twitter: @ifodige / @dreeze_inc
Facebook: https://www.facebook.com/ifodige
