For Restaurants, Digital Channels Are Menu Must-Haves

The restaurant industry has gradually changed to meet customer expectations for convenient, seamless experiences. Then the pandemic hit, and this gradual shift drastically accelerated. Restaurants of all types had to embrace delivery and takeout because health concerns and lockdowns made sit-down dining impossible or undesirable. Digital sales channels, therefore, became essential to restaurants. Even as […]

Diverse Audiences Driving OTT Usage & Viewing

By George Winslow  Accounting for over 40% of homes consuming OTT content on CTVs, “diverse audiences represent a huge force and key driver of overall streaming growth,” Comscore said NEW YORK—New research from Comscore is highlighting a long-overlooked trend, namely the important role that diverse audiences from the African-American, Hispanic, Asian, and Native American communities are […]

ESTABLISHING AN ONLINE PRESENCE

🤯This staggering statistic shows the importance of establishing a proper digital presence! Your customers should be able to easily find you on search results, and have a clear pathway to your offers. 👍We can help you optimize your digital presence with:✅ Google business account✅ Organic Social media content✅ Paid Social media campaigns✅ SEO optimizationAnd more!Visit […]

Digital Ad Spending

You may not be utilizing digital ads in 2020, but we can guarantee you that your competitors are! Experts expect digital ad spending to increase by an astonishing $75 billion within the next two years!  Businesses are starting to understand the value of digital ads, and those who don’t will ultimately be left behind.  The […]

TikTok Is Growing Up, and So Are Its Users

More millennials are finding their way to the Gen Z-dominated app ByScott Nover Key Insights: TikTok generated “the most downloads for any app ever in a quarter” in Q1 2020. Buyers say TikTok doesn’t allow for much targeting, so an expanded user base presents some challenges. Musical.ly first made a splash in The New York Times in […]

What Type Of Ads Should You Be Running Now?

 Radio Ink -March 29, 2020 (By Jamie Aplin) I’m so surprised that we’re still hearing ads on the radio promoting a businesses product or service. But wait, isn’t that precisely what radio ads should be doing? Typically, yes. But that all changed the day a world wide pandemic was announced. That was the day your typical car […]

How a Hit Happens Now

The most influential playlist in music is Spotify’s RapCaviar, which turns mixtape rappers into megastars. And it’s all curated by one man. By Craig Marks In this, the year hip-hop won the music business, one of its defining hits was released more or less by mistake. Back in February, Lil Uzi Vert, a charismatic, septum-pierced 23-year-old rapper […]

U2 Launching New Album Using Alexa?!

By: Radio Ink The world of digital continues to edge in on radio’s space. iHeartMedia has really taken advantage of the company’s scale in recent years by teaming with artists and launching their new songs – and playing the daylights out of them – sometimes for an entire day at the top of every hour. […]