Westwood One Is Delivering the Audio Industry’s First Guaranteed ROI for Its Advertisers
The medium’s strong return on ad spend is behind the promise By Sami Main Westwood One, as the largest radio network in the United States, is announcing a new program to help advertisers feel more secure in their radio ad purchases. In a first for the industry, Westwood One is giving their ad partners an ROI […]
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WANTED: A RENAISSANCE IN RADIO ADVERTISING
October 6, 2014 · by Christian Jenkins For most people, radio is that ratty old blanket on the couch, it keeps you warm in an emergency, but when company comes over, please, please, please, oh please hide that thing. Marketers and their clients see it as the thing that Olgivy, Rubicam, and Burnett used to […]
