New Honor Will Recognize the Best Artist-Brand Collaboration of the Past Year.
The Tribeca Film Festival today announced it’s introducing the Tribeca X Award, a juried award for branded entertainment. The submission window opens Feb. 8 and continues through March 4 for the new honor, which will “highlight the excellence, authenticity, originality and creativity in storytelling that is sponsored or underwritten by a brand and recognize the best artist-brand collaboration of the past year,” according to a festival statement. The 15th annual TFF will take place April 13-24.
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