by Ifodige Media, LLC | Oct 27, 2021 | Advertising, DE&I, Entertainment, Radio, Television
By Radio Ink -October 27, 2021 New data shows African Americans spend more time consuming media than any other group, yet there continues to be a lack of representation of the collective Black community. Nielsen’s 2021 African American Consumer...
by Spencer Shaak | Oct 22, 2021 | Entertainment, FIlm, Television
Daniel Craig recently has both stirred and shaken headlines when he offered this response to whether a woman should next sit behind the Aston Martin’s steering wheel: “There should simply be better parts for women and actors of color. Why should a woman...
by Ifodige Media, LLC | Feb 19, 2021 | Advertising, Blog, Radio, Television
With all the talk about digital media, it’s easy to forget how powerful traditional media such as radio and television still are. Radio in particular rarely gets credited for what it still is: a true mass medium. According to Nielsen, radio even trumps TV in...
by Ifodige Media, LLC | Jan 11, 2021 | Advertising, Television
📺 Television still has a huge presence in people’s lives, making it a powerful advertising medium! If you are considering using television ads for your business, here’s three tips to make sure your ad is effective: 1️⃣ Make the most out of...
by Ifodige Media, LLC | Aug 18, 2020 | Advertising, Blog, Television
With more people choosing to stay home due to the pandemic, now could be the best time to capitalize on TV ads. After over a decade of helping clients maximize TV advertising, I’ve noticed some common mistakes business owners make when buying media. AVOID THESE...
by Ifodige Media, LLC | Apr 2, 2020 | Advertising, Blog, Digital, Radio, Television
Radio Ink -March 29, 2020 (By Jamie Aplin) I’m so surprised that we’re still hearing ads on the radio promoting a businesses product or service. But wait, isn’t that precisely what radio ads should be doing? Typically, yes. But that all changed the day...
