What Type Of Ads Should You Be Running Now?
Radio Ink -March 29, 2020 (By Jamie Aplin) I’m so surprised that we’re still hearing ads on the radio promoting a businesses product or service. But wait, isn’t that precisely what radio ads should be doing? Typically, yes. But that all changed the day a world wide pandemic was announced. That was the day your typical car […]
Andre Ezeugwu Named A Future Leader In Radio
Here Are The Future African American Leaders In Radio By Radio Ink – March 26, 2018 Now in its sixth year, our Future African American Leaders in Radio list, as it has in previous years, includes people from every aspect of the business and from all over the country. On the 2018 list, you’ll read about […]
U2 Launching New Album Using Alexa?!
By: Radio Ink The world of digital continues to edge in on radio’s space. iHeartMedia has really taken advantage of the company’s scale in recent years by teaming with artists and launching their new songs – and playing the daylights out of them – sometimes for an entire day at the top of every hour. […]
Return of the Top 40 Troubadour: How Singer-Songwriters Reclaimed Pop Radio
by Elias Leight When Post Malone’s “Rockstar” topped the Hot 100 earlier this month, it marked the fifth hip-hop No. 1 of 2017, tying a chart record. In this climate, it’s not surprising that pop acts are scrambling to capitalize on rap’s chart popularity by borrowing hip-hop production techniques (Katy Perry, Taylor Swift, Demi Lovato) or collaborating with […]
Westwood One Is Delivering the Audio Industry’s First Guaranteed ROI for Its Advertisers
The medium’s strong return on ad spend is behind the promise By Sami Main Westwood One, as the largest radio network in the United States, is announcing a new program to help advertisers feel more secure in their radio ad purchases. In a first for the industry, Westwood One is giving their ad partners an ROI […]
Record labels plead for more radio royalties amid cultural policy review
JOSH O’KANE CONTRIBUTER TO THE GLOBE AND MAIL As Ottawa overhauls its cultural policies, Canadian record labels are pleading for the federal government to revise copyright laws in favour of artists, hoping to offset internet-driven losses to both musicians and the businesses that support them. Industry association Music Canada is asking Ottawa to change two […]
Study: Radio Still Rules New Music Discovery
By: Radio Ink Integr8 Research released its third in a series of posts exploring how changing technology impacts radio listening, music consumption, and radio’s role of introducing listeners to new music. The company interviewed 3,140 15 to 39-year-olds who listen to a local CHR, Rhythmic CHR, Urban, Alternative, or Country station. The research discovered that local […]
NOMINATIONS ANNOUNCED FOR THE 51st ACADEMY OF COUNTRY MUSIC AWARDS
AWESOME!! Congrats to Cadillac Jack and the Beasley Media Group team for once again making it to the final round of nominee’s for the 51st Academy of Country Music AWARDS!!! #MajorMarketPersonalityofTheYear #995QYK #MajorMarketRadioStationofTheYear #BeasleyMediaGroup READ MORE
You May Not Know It — but Broadcast Radio Is Kicking Your Ass!
By:Tracey McCormack Founder of McCormack Media Services — a Modern Media Training Consultancy Firm To kick off the New Year with a bang-full of good news, Nielsen released a new report last week that basically said “radio, once again, is the nation’s top reach medium.”
Radio Reels In Whopping ROI Retail Win.
Radio delivered a stunning 17-to-1 return on investment for four department store chains during the third quarter of 2014, according to new research from Nielsen. The new hot-off-the-presses study, previewed Wednesday at the NAB-RAB Radio Show in Atlanta, also showed the radio campaigns drove a 10% increase in overall store sales for the four retail […]
