WOULD RADIO ADS BE EFFECTIVE FOR YOUR BUSINESS?
There isn’t a single industry that radio advertising wouldn’t be beneficial for…⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Overall, roughly 228.5 million consumers tune in to AM/FM radio at least once a week. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀With the right campaign in place, radio ads can dramatically help you increase your brand visibility and reach your target audience without breaking the bank. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀To make a campaign that converts listeners into buyers you’ll want to make sure to do the following: ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Choose the right stations! ⠀⠀⠀⠀⠀⠀⠀⠀⠀Identify your target audience and make sure to advertise on their favorite channels. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Be memorable! ⠀⠀⠀⠀⠀⠀⠀⠀⠀Use consistent catch phrases that your customers will be able to easily recall! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Authenticity matters! ⠀⠀⠀⠀⠀⠀⠀⠀⠀If you have a local business, it’s okay to personally invite your community to your business. You can connect with them on a more personal level using radio ads.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀One of the best things about using radio ads is that they can help bolster your current campaigns, directing more traffic to your current offers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀We can help you get the lowest rates and create your strategy for your new campaign. DM us or click the link in our bio for a FREE consultation.
ESTABLISHING AN ONLINE PRESENCE
🤯This staggering statistic shows the importance of establishing a proper digital presence! Your customers should be able to easily find you on search results, and have a clear pathway to your offers. 👍We can help you optimize your digital presence with:✅ Google business account✅ Organic Social media content✅ Paid Social media campaigns✅ SEO optimizationAnd more!Visit us online or DM us to set up your free consultation!
RADIO INCREASES AWARENESS…PERIOD
Looking to increase your brand awareness? Radio is still a very powerful form of advertising thanks to its global reach and increasing popularity. Have you considered radio advertising to reach your target audience? We can help you obtain the lowest radio advertising rates available. Click the link in our bio to schedule a FREE consultation today. #Noshortcuts
YOUR RESTAURANT NEEDS A BILLBOARD
Did you know that 58% of commuters “learned about a restaurant they later visited” because of a billboard ad? Brick and mortar businesses, especially restaurants, can benefit greatly from an effective billboard ad campaign. Billboards and outdoor advertisings are an affordable marketing and advertising medium for restaurant owners and managers. If you need help with strategy and execution, contact us today! We will negotiate the lowest rates on your behalf to help you maximize your ROI.
USING RADIO ADS IN 2020
🚨ATTN BUSINESS OWNERS: Using Radio Ads in 2020 will bring more money into your business! 🤑💰 At Ifodige, we’ve helped businesses in many industries capitalize on the power of radio ads to increase brand awareness and significantly increase sales. Radio is STILL one of the best advertising mediums in 2020, and yields a pretty incredible ROI. A study by Neilson showed brands averaged a sales lift of more than $6 for every $1 spent on radio ads. One retail brand delivered an almost unheard of $23.21 in sales lift for every $1 invested! 💣💣 When you think about how vast radio’s reach is, and how easy it is to find any brand online, it makes complete sense. At any given time of the day 20% of people surfing the internet are also listening to #radio at the same time, meaning you are only ONE click away from a potential sale. 🚀 If you have questions about how to use #radioadvertising for your business, DM us, or schedule a FREE consultation on our website. #noshortcuts
HOW TO ESTABLISH A BRAND
Somehow a giant misconception was born that all you need to have a brand is an Instagram page with a lot of followers… 🙄🙄⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀❌WRONG❌⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀The truth is, companies have established powerful brands long before social media was even a thing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Strong brands are able to do the following: ⠀⠀⠀⠀⠀⠀⠀⠀⠀1️⃣ Focus messaging on their target audience ⠀⠀⠀⠀⠀⠀⠀⠀⠀2️⃣ Have a clear, defined mission statement ⠀⠀⠀⠀⠀⠀⠀⠀⠀3️⃣ Know their competition⠀⠀⠀⠀⠀⠀⠀⠀⠀4️⃣ Identify their value and benefits offered⠀⠀⠀⠀⠀⠀⠀⠀⠀5️⃣ Use strong visuals and mottos (slogans)⠀⠀⠀⠀⠀⠀⠀⠀⠀6️⃣ Consistency in voice ⠀⠀⠀⠀⠀⠀⠀⠀⠀7️⃣ Has a strong emphasis on storytelling⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀If you haven’t taken the time to implement these key elements into your messaging, your business will ultimately suffer, as customers are more drawn to your competitors who understand the value and importance of branding. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀At IFODIGE, we have helped dozens of companies establish their brand identity and targeting strategies through both traditional and digital marketing campaigns. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⚡Click the link in our bio today for a FREE consultation.
BELIEVE IN YOUR VISION!
You know what happens to those who lack faith in their own vision? They end up helping someone else build theirs… 🤷🏾♂️ Today, I want to encourage you to think about where you want to be in life, and COMMIT to getting there. Stop talking yourself out of your vision:💥Yes, you are ready NOW.💥Yes, your idea is good enough.💥Yes, you will make a difference. If you’re feeling overwhelmed by your own vision, try breaking up your goal into actionable steps to make the process more manageable. As they say, Rome wasn’t built in a day! Ask yourself: What can I do today that will get me one step closer to my vision tomorrow? 🔥Hoping this gives you a little #mondaymotivation to start the week!
3 TIPS FOR EFFECTIVE TV ADVERTISING
📺 Television still has a huge presence in people’s lives, making it a powerful advertising medium! If you are considering using television ads for your business, here’s three tips to make sure your ad is effective: 1️⃣ Make the most out of your budget!If you only paid for a 30 second spot, that’s all you’ll have! Make every second count! 2️⃣ Understand your target market!Research your audience and your competitors to see what is already working before you create your ad! 3️⃣ Include a strong call to actionYour viewers should have a clear understanding of what you offer and how they can get it! Need help putting your tv ad together?Contact us for a free consultation today!
5 SECRETS FOR A WINNING BILLBOARD CAMPAIGN
If you’re going to invest your hard-earned money into a billboard ad, you want to do everything you can to make sure it’s a success! Here’s some quick tips to get the most out of your billboard ad:⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Tips:⠀⠀⠀⠀⠀⠀⠀⠀⠀1️⃣Keep your message short and sweet! Your billboard should be easily digestible by people driving by!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀2️⃣Make sure your billboard has a key story! What is the story you want to get across to you audience!? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀3️⃣Don’t be afraid to be BOLD with your design image! You have a giant space to advertise anything you want! Make the most of that space! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀4️⃣Use bright, contrasting colors to attract eyes! No one will stop to look at your billboard if it’s boring! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀5️⃣Know your surroundings! The more you understand the people who will be most likely to see it, the more you will be able to create visuals that connect, inspire, and motivate them to take action. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Need help with constructing a winning billboard campaign? Contact us today for a FREE consultation!
WHY YOUR BUSINESS NEEDS TO BE POSTING EVERY DAY
Posting every day has a long list of benefits, but the one that really sticks out to us the most is this: If you’re customers see you every day, they will think of YOU first when they need what you have to offer! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀🚀🚀🚀 It also helps boost engagement on Instagram when you have a consistent posting schedule. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀💥BONUS TIP: Check out your insights to see what time your followers are most active and start posting at those times!