TikTok Is Growing Up, and So Are Its Users

More millennials are finding their way to the Gen Z-dominated app ByScott Nover Key Insights: TikTok generated “the most downloads for any app ever in a quarter” in Q1 2020. Buyers say TikTok doesn’t allow for much targeting, so an expanded user base presents some challenges. Musical.ly first made a splash in The New York Times in […]