Radio Ink -March 29, 2020
(By Jamie Aplin) I’m so surprised that we’re still hearing ads on the radio promoting a businesses product or service. But wait, isn’t that precisely what radio ads should be doing? Typically, yes. But that all changed the day a world wide pandemic was announced. That was the day your typical car dealer ad, declaring zero percent financing should have been tossed out the window and replaced with an ad that resonates with our current reality.
This is not the appropriate time to promote your 50 percent off store-wide sale. If your advertisers continue to air commercials like this […] Read more