Radio – A thing of the past right?

Radio – A thing of the past right?

Not Anymore. Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. As advertisers we should be thinking about how to leverage this channel.⁣⁣I’ve spoken with three small tech companies in the past two months that have had a ton of success with radio ads. These aren’t even B2C companies – they’re selling software platforms! So why are companies investing in radio ads, and what are the secrets to seeing success with them?⁣⁣It turns out radio ads have SO MANY benefits in 2020!⁣⁣

Radio commercials are inexpensive⁣Radio hosts already have a targeted audience⁣Lower competition […] Read more

iHeartMedia Launches Black Information Network, 24/7 Local & National News Radio for Black Community

iHeartMedia Launches Black Information Network, 24/7 Local & National News Radio for Black Community

iHeartMedia is launching the Black Information Network today (June 30), which it says is the “first and only 24/7 comprehensive national audio news service dedicated to providing an objective, accurate, and trusted source of news with a Black voice and perspective.”

The new network, which will be led by president Tony Coles, who also serves as iHeart’s division president of the iHeartMedia Markets Group, will be available on local news AM/FM stations, through the iHeartRadio app and through other connected platforms in the iHeart suite of offerings. It will also power news services for iHeart’s 91 hip-hop, R&B and gospel stations around […] Read more

Companies Seeing Success With Radio Ads

Companies Seeing Success With Radio Ads

By: Hilary Bird

Radio – a thing of the past, right? Not anymore. Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. Which means as marketers, we should be thinking about how to leverage this channel.

I’ve spoken with three small tech companies in the past two months that have had a ton of success with radio ads. These aren’t even B2C companies – they’re selling software platforms! So why are companies investing in radio ads, and what are the secrets to seeing success with them?

Inexpensive

“So many of radio’s traditional sponsors have moved their […] Read more

What Type Of Ads Should You Be Running Now?

What Type Of Ads Should You Be Running Now?

 Radio Ink -March 29, 2020

(By Jamie Aplin) I’m so surprised that we’re still hearing ads on the radio promoting a businesses product or service. But wait, isn’t that precisely what radio ads should be doing? Typically, yes. But that all changed the day a world wide pandemic was announced. That was the day your typical car dealer ad, declaring zero percent financing should have been tossed out the window and replaced with an ad that resonates with our current reality.

This is not the appropriate time to promote your 50 percent off store-wide sale. If your advertisers continue to air commercials like this […] Read more

Andre Ezeugwu Named A Future Leader In Radio

Andre Ezeugwu Named A Future Leader In Radio

Here Are The Future African American Leaders In Radio

By Radio Ink
 –

March 26, 2018

Now in its sixth year, our Future African American Leaders in Radio list, as it has in previous years, includes people from every aspect of the business and from all over the country. On the 2018 list, you’ll read about how several of them backed into radio almost by accident — but discovered they loved it (sounds like we may have a recruiting problem) and made a hugely successful career out of their opportunity. Many of them credit their success to having great mentors, strong faith, and the grit […] Read more

U2 Launching New Album Using Alexa?!

U2 Launching New Album Using Alexa?!

By: Radio Ink

The world of digital continues to edge in on radio’s space. iHeartMedia has really taken advantage of the company’s scale in recent years by teaming with artists and launching their new songs – and playing the daylights out of them – sometimes for an entire day at the top of every hour. Now, it’s Jeff Bezos’ team taking advantage of Amazon’s scale, and using Alexa to do the same for U2.

U2 is releasing its new album called Songs of Experience this Friday. Amazon is calling what happens today through that launch, ‘ a new kind of radio.’ Historical […] Read more

Return of the Top 40 Troubadour: How Singer-Songwriters Reclaimed Pop Radio

Return of the Top 40 Troubadour: How Singer-Songwriters Reclaimed Pop Radio

by Elias Leight

When Post Malone’s “Rockstar” topped the Hot 100 earlier this month, it marked the fifth hip-hop No. 1 of 2017, tying a chart record. In this climate, it’s not surprising that pop acts are scrambling to capitalize on rap’s chart popularity by borrowing hip-hop production techniques (Katy Perry, Taylor Swift, Demi Lovato) or collaborating with rappers (Maroon 5, Bebe Rexha, Calvin Harris, Charli XCX).

But there’s one notable sector of hold-outs. Over the last 12-15 months, a parade of guitar-toting male troubadours have climbed, slowly and sensitively, on to pop radio, and their singles — from James Arthur‘s “Say You Won’t Let Go” to Niall Horan‘s “Slow Hands” — […] Read more

Westwood One Is Delivering the Audio Industry’s First Guaranteed ROI for Its Advertisers

Westwood One Is Delivering the Audio Industry’s First Guaranteed ROI for Its Advertisers

The medium’s strong return on ad spend is behind the promise

By Sami Main

Westwood One, as the largest radio network in the United States, is announcing a new program to help advertisers feel more secure in their radio ad purchases.

In a first for the industry, Westwood One is giving their ad partners an ROI guarantee. Its partnership with  Nielsen proves there’s strong evidence for radio’s positive ROI across multiple brand categories. That partnership connected radio listening with purchasing data, and when combined with Westwood One’s new audience delivery guarantee, the radio network can give its advertisers an ROI guarantee.

With the Westwood One ROI Guarantee […] Read more

Record labels plead for more radio royalties amid cultural policy review

Record labels plead for more radio royalties amid cultural policy review

JOSH O’KANE
CONTRIBUTER TO THE GLOBE AND MAIL

As Ottawa overhauls its cultural policies, Canadian record labels are pleading for the federal government to revise copyright laws in favour of artists, hoping to offset internet-driven losses to both musicians and the businesses that support them.

Industry association Music Canada is asking Ottawa to change two specific pieces of the Copyright Act, which faces a mandated five-year review this year. The combined amendments could deliver more than $50-million in extra royalties to performers and their record companies annually, the group says.

One request is believed to be straightforward – to amend the […] Read more

Study: Radio Still Rules New Music Discovery

Study: Radio Still Rules New Music Discovery

By: Radio Ink

Integr8 Research released its third in a series of posts exploring how changing technology impacts radio listening, music consumption, and radio’s role of introducing listeners to new music. The company interviewed 3,140 15 to 39-year-olds who listen to a local CHR, Rhythmic CHR, Urban, Alternative, or Country station. The research discovered that local FM radio stations remain the leading source for 15 to 39-year-old listeners to learn about new music.

As you can see by this chart, at 49% local radio dwarfs its closest competitor which is YouTube at 16%.

As you might expect, with the rapid growth of […] Read more