Andre Ezeugwu Named A Future Leader In Radio

Andre Ezeugwu Named A Future Leader In Radio

Here Are The Future African American Leaders In Radio

By Radio Ink
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March 26, 2018

Now in its sixth year, our Future African American Leaders in Radio list, as it has in previous years, includes people from every aspect of the business and from all over the country. On the 2018 list, you’ll read about how several of them backed into radio almost by accident — but discovered they loved it (sounds like we may have a recruiting problem) and made a hugely successful career out of their opportunity. Many of them credit their success to having great mentors, strong faith, and the grit […] Read more

U2 Launching New Album Using Alexa?!

U2 Launching New Album Using Alexa?!

By: Radio Ink

The world of digital continues to edge in on radio’s space. iHeartMedia has really taken advantage of the company’s scale in recent years by teaming with artists and launching their new songs – and playing the daylights out of them – sometimes for an entire day at the top of every hour. Now, it’s Jeff Bezos’ team taking advantage of Amazon’s scale, and using Alexa to do the same for U2.

U2 is releasing its new album called Songs of Experience this Friday. Amazon is calling what happens today through that launch, ‘ a new kind of radio.’ Historical […] Read more

Return of the Top 40 Troubadour: How Singer-Songwriters Reclaimed Pop Radio

Return of the Top 40 Troubadour: How Singer-Songwriters Reclaimed Pop Radio

by Elias Leight

When Post Malone’s “Rockstar” topped the Hot 100 earlier this month, it marked the fifth hip-hop No. 1 of 2017, tying a chart record. In this climate, it’s not surprising that pop acts are scrambling to capitalize on rap’s chart popularity by borrowing hip-hop production techniques (Katy Perry, Taylor Swift, Demi Lovato) or collaborating with rappers (Maroon 5, Bebe Rexha, Calvin Harris, Charli XCX).

But there’s one notable sector of hold-outs. Over the last 12-15 months, a parade of guitar-toting male troubadours have climbed, slowly and sensitively, on to pop radio, and their singles — from James Arthur‘s “Say You Won’t Let Go” to Niall Horan‘s “Slow Hands” — […] Read more

Westwood One Is Delivering the Audio Industry’s First Guaranteed ROI for Its Advertisers

Westwood One Is Delivering the Audio Industry’s First Guaranteed ROI for Its Advertisers

The medium’s strong return on ad spend is behind the promise

By Sami Main

Westwood One, as the largest radio network in the United States, is announcing a new program to help advertisers feel more secure in their radio ad purchases.

In a first for the industry, Westwood One is giving their ad partners an ROI guarantee. Its partnership with  Nielsen proves there’s strong evidence for radio’s positive ROI across multiple brand categories. That partnership connected radio listening with purchasing data, and when combined with Westwood One’s new audience delivery guarantee, the radio network can give its advertisers an ROI guarantee.

With the Westwood One ROI Guarantee […] Read more

Record labels plead for more radio royalties amid cultural policy review

Record labels plead for more radio royalties amid cultural policy review

JOSH O’KANE
CONTRIBUTER TO THE GLOBE AND MAIL

As Ottawa overhauls its cultural policies, Canadian record labels are pleading for the federal government to revise copyright laws in favour of artists, hoping to offset internet-driven losses to both musicians and the businesses that support them.

Industry association Music Canada is asking Ottawa to change two specific pieces of the Copyright Act, which faces a mandated five-year review this year. The combined amendments could deliver more than $50-million in extra royalties to performers and their record companies annually, the group says.

One request is believed to be straightforward – to amend the […] Read more

Study: Radio Still Rules New Music Discovery

Study: Radio Still Rules New Music Discovery

By: Radio Ink

Integr8 Research released its third in a series of posts exploring how changing technology impacts radio listening, music consumption, and radio’s role of introducing listeners to new music. The company interviewed 3,140 15 to 39-year-olds who listen to a local CHR, Rhythmic CHR, Urban, Alternative, or Country station. The research discovered that local FM radio stations remain the leading source for 15 to 39-year-old listeners to learn about new music.

As you can see by this chart, at 49% local radio dwarfs its closest competitor which is YouTube at 16%.

As you might expect, with the rapid growth of […] Read more

Radio Reels In Whopping ROI Retail Win.

Radio Reels In Whopping ROI Retail Win.

Radio delivered a stunning 17-to-1 return on investment for four department store chains during the third quarter of 2014, according to new research from Nielsen. The new hot-off-the-presses study, previewed Wednesday at the NAB-RAB Radio Show in Atlanta, also showed the radio campaigns drove a 10% increase in overall store sales for the four retail brands.

The study, which compared consumer spending at the department stores in Q3 of 2014 to the same period in 2013, showed exposure to the radio campaigns drove a 10% lift in overall store sales with radio bringing in more shoppers who […] Read more

Tampa Bay’s Wild 94.1 adapts to music’s shifts, but keeps a steady beat

Tampa Bay’s Wild 94.1 adapts to music’s shifts, but keeps a steady beat

JAY CRIDLIN | Tampa Bay Times

TAMPA — Twelve nights before drawing a standing ovation at the 2015 MTV Video Music Awards, pop singer Tori Kelly stood before an intimate crowd at Tampa’s Seminole Hard Rock Hotel and Casino, strumming an acoustic guitar and opening up about her songwriting process.

A fast-rising star, Kelly easily could have filled a much larger venue. But this gig was private, open only to guests of Wild 94.1 as part of their Tampa Bay Talent Search, a contest for aspiring singer-songwriters.

Hosting a pop singer and sponsoring a contest for songwriters may seem like curious moves for a […] Read more