iHeartMedia Launches Black Information Network, 24/7 Local & National News Radio for Black Community

iHeartMedia Launches Black Information Network, 24/7 Local & National News Radio for Black Community

iHeartMedia is launching the Black Information Network today (June 30), which it says is the “first and only 24/7 comprehensive national audio news service dedicated to providing an objective, accurate, and trusted source of news with a Black voice and perspective.”

The new network, which will be led by president Tony Coles, who also serves as iHeart’s division president of the iHeartMedia Markets Group, will be available on local news AM/FM stations, through the iHeartRadio app and through other connected platforms in the iHeart suite of offerings. It will also power news services for iHeart’s 91 hip-hop, R&B and gospel stations around […] Read more

Companies Seeing Success With Radio Ads

Companies Seeing Success With Radio Ads

By: Hilary Bird

Radio – a thing of the past, right? Not anymore. Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. Which means as marketers, we should be thinking about how to leverage this channel.

I’ve spoken with three small tech companies in the past two months that have had a ton of success with radio ads. These aren’t even B2C companies – they’re selling software platforms! So why are companies investing in radio ads, and what are the secrets to seeing success with them?

Inexpensive

“So many of radio’s traditional sponsors have moved their […] Read more