{"id":3363,"date":"2022-03-24T13:58:28","date_gmt":"2022-03-24T13:58:28","guid":{"rendered":"https:\/\/www.ifodige.com\/?p=3363"},"modified":"2024-03-20T09:49:42","modified_gmt":"2024-03-20T09:49:42","slug":"radio-still-dominates-the-car","status":"publish","type":"post","link":"https:\/\/www.ifodige.com\/2022\/03\/24\/radio-still-dominates-the-car\/","title":{"rendered":"Radio STILL Dominates The Car"},"content":{"rendered":"\n
By: <\/a><\/strong>Radio Ink<\/a><\/p>\n\n\n\n Despite slick, new, computer-like infotainment systems in every new automobile that rolls off the lot, free radio continues to dominate listening in vehicles.<\/p>\n\n\n\n The competition for the ear of the consumer has never been as fierce as it is today, and finding AM\/FM in the DASH is becoming more complicated for a new vehicle buyer. Yet, radio still wins big in the vehicle, according to the latest Infinite Dial research from Edison Research.<\/p>\n\n\n\n Tom Webster presented Edison\u2019s annual Infinite Dial research Wednesday during the opening session of Podcast Movement\u2019s Evolutions.<\/p>\n\n\n\n Webster said 73% of those in the U.S. age 18+ who have ridden in or driven a car in the last month use AM\/FM radio as an audio source in-car, \u201cfar outpacing the next-closest audio source, owned digital music (used by 53%).\u201d<\/p>\n\n\n\n