The REAL Cost of Advertising

Written by Ifodige Media, LLC

August 11, 2020

Penny-pinching can only get you so far…

The old adage still rings true in 2020, ‘You have to spend money to make money.’ But the question is, how much should you be spending? 🤔

According to the U.S. Small Business Administration, if you are you a small company doing less than $5 million in sales, you should be allocating 7-8% of your gross revenue on marketing.

For more established businesses with a revenue over $5 million, the SBA recommends increasing your marketing investment to 12-20% of sales.

You may have already decided that it’s time to start spending more money on marketing, but like most business owners, the next question naturally becomes:

👉WHERE exactly should I be marketing myself? Radio? Television? Billboards? Social media?

That’s where we come in. We can pinpoint exactly where you need to be more visible to bring in more revenue. We provide a full service media planning/buying solution across all radio, and digital media outlets nationwide. It is our mission to provide state of the art creative and the lowest advertising rates available.

Contact us today to schedule your FREE consultation. #noshortcuts

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