Paid search is a dynamic channel that allows you to enter into a bidding system based on keywords to place at the top of any given search query, at a fraction of the cost of any other traditional listing. With paid search, you only pay on a per click basis, which means you only get charged if someone goes to your website, allowing you to easily track the ROI. Paid search allows you to deliver the right information to the right customers, at the right moment of their shopping process.
Features and Benefits:
• Keyword and geo-targeted messages
• Flexible budget on ad spending
• Maximize exposure and increase traffic to your site