REACH & FREQUENCY
- Radio delivers massive reach in real time.
- Radio reaches 92.8% (241,512,000) of the current US population every week.
- Radio controls 64% (921 min. per day) of daily “audio” listening minutes by Adults 18-64 yrs old.
- 80% of Adults 25-54 listen to Radio during the morning commute and 86% listen during their drive home.
LOCAL & CREDIBLE
- Local Personalities have local credibility.
- Endorsement advertising works because listeners trust and relate to Personalities.
- Radio shares its credibility with its advertisers.
- More than half of radio listeners have considered or purchased a product or service advertised during their favorite radio show.
EVOLVING & THRIVING
- Radio goes & grows with our audience.
- The 30% year-over-year jump in the weekly online and mobile radio audience shows that radio is more relevant than ever, delivering audiences through broadcast, mobile, social and online.
- Radio remains at the core of consumers’ media consumption and digital continues to be an expansion opportunity for radio.
- Digital platforms have enhanced integrated strategies crucial to satisfy today’s connected consumer
- Different Formats Deliver Different Audiences.
- Engage specific demos, genders, ethnicities or lifestyle groups more efficiently than any other medium through Radio.
- Radio is the best medium to reach consumers immediately prior to purchase.
- Geographic research allows advertisers to strategically focus on key hot zips, counties, cities…