Yahoo Finance September 15, 2019
Hunting for a new apartment can always be a time consuming, expensive, and anxiety-driven process for potential new renters. That’s why this East Coast startup wants to put those on the hunt for a place to live in charge.
WhoseYourLandlord (WYL) is a web-based service that allows renters to write and post reviews about their landlord, property managers, and even the building itself. The company was launched to help folks like college students, millennials, and young professionals look for an apartment.
“We look at your financial picture, understanding how to get yourself ready to go before looking to rent,” said Ofo Ezeugwu, WYL Founder and CEO, who along with his brother Andre Ezeugwu, WYL’s director of partnerships, appeared on Yahoo Finance’s On The Move to discuss how WYL helps potential renters. “We help you with understanding how to best engage with your roommates, landlords [and] what agencies to reach out to should any issues happen.”
WYL sells a “Renter Commandments” handbook to provide advice and other rental insights to those seeking a place to live. The book is offered in different languages such as English, Spanish and Russian. A Mandarin version is in the works. The startup also operates various corporate housing workshops.
“Our goal is to follow the entire arc of the rental journey,” said Ofo.
WYL also has a home provider platform, where it allows landlords to better assess the rental market and be able to know where to navigate and how to better attract renters.
The company works with other firms and nonprofits such as SweetGreen and AmeriCorps, to provide their employees and members with handbooks and housing literacy data. The company has also partnered with Warren Buffett’s company Berkadia to process data it has collected, to help improve its product software and further build WYL’s home provider platform.
“Big companies like Warren Buffett see the value in what we provide and they want to help us grow, and obviously, in turn, help themselves grow as well,” said Andre.
Marabia Smith is a producer for Yahoo Finance On the Move.