Study: Radio Still Rules New Music Discovery

Study: Radio Still Rules New Music Discovery

By: Radio Ink

Integr8 Research released its third in a series of posts exploring how changing technology impacts radio listening, music consumption, and radio’s role of introducing listeners to new music. The company interviewed 3,140 15 to 39-year-olds who listen to a local CHR, Rhythmic CHR, Urban, Alternative, or Country station. The research discovered that local FM radio stations remain the leading source for 15 to 39-year-old listeners to learn about new music.

As you can see by this chart, at 49% local radio dwarfs its closest competitor which is YouTube at 16%.

As you might expect, with the rapid growth of […] Read more