REACH & FREQUENCY
Radio delivers massive reach in real time.
Radio reaches 92.8% (241,512,000) of the current US population every week.
Radio controls 64% (921 min. per day) of daily “audio” listening minutes by Adults 18-64 yrs old.
80% of Adults 25-54 listen to Radio during the morning commute and 86% listen during their drive home.
LOCAL & CREDIBLE
Local Personalities have local credibility.
Endorsement advertising works because listeners trust and relate to Personalities.
Radio shares its credibility with its advertisers.
More than half of radio listeners have considered or purchased a product or service advertised during their favorite radio show.
EVOLVING & THRIVING
Radio goes & grows with our audience.
The 30% year-over-year jump in the weekly online and mobile radio audience shows that radio is more relevant than ever, delivering audiences through broadcast, mobile, social and online.
Radio remains at the core of consumers’ media consumption and digital continues to be an expansion opportunity for radio.
Digital platforms have enhanced integrated strategies crucial to satisfy today’s connected consumer
Different Formats Deliver Different Audiences.
Engage specific demos, genders, ethnicities or lifestyle groups more efficiently than any other medium through Radio.
Radio is the best medium to reach consumers immediately prior to purchase.
Geographic research allows advertisers to strategically focus on key hot zips, counties, cities…