With more people choosing to stay home due to the pandemic, now could be the best time to capitalize on TV ads.
After over a decade of helping clients maximize TV advertising, I’ve noticed some common mistakes business owners make when buying media.
AVOID THESE 5 MISTAKESNo clear media strategy – Make sure your campaign has defined goals and a clear call to action!
Not knowing target audience – Your TV ad should be focused on your target audience only.
Not having a good frequency – Most TV ads don’t work if they are only seen once.
Not negotiating – Your goal is to get […] Read more