91% of viewers like streaming aggregation, survey says
By Masha Abarinova As consumers ramp up their number of streaming services, discussion crops up about how to aggregate those apps into one place. Most consumers would agree video aggregation enhances the viewing experience, according to new data from Hub Entertainment Research. In fact, 91% of respondents think having access to multiple services via a single […]
Diverse Audiences Driving OTT Usage & Viewing
By George Winslow Accounting for over 40% of homes consuming OTT content on CTVs, “diverse audiences represent a huge force and key driver of overall streaming growth,” Comscore said NEW YORK—New research from Comscore is highlighting a long-overlooked trend, namely the important role that diverse audiences from the African-American, Hispanic, Asian, and Native American communities are […]
Team Will Or Team Chris: Where Do You Stand?
Social media and real-life conversations have been on fire debating “who was to blame” for what occurred at the 94th Academy Awards. No matter where I was on Monday, the doctor’s office, or my first Monday morning call, Will Smith striking Chris Rock on stage was all anyone could talk about. However, I invite us […]
Nielsen: African Americans Consume More Media
By Radio Ink -October 27, 2021 New data shows African Americans spend more time consuming media than any other group, yet there continues to be a lack of representation of the collective Black community. Nielsen’s 2021 African American Consumer Report explores the influence of Black Culture on content and media trends. “As the media industry looks to be more […]
Who “Can” Be the Next 007?
Daniel Craig recently has both stirred and shaken headlines when he offered this response to whether a woman should next sit behind the Aston Martin’s steering wheel: “There should simply be better parts for women and actors of color. Why should a woman play James Bond when there should be a part just as good as […]
Radio’s Unparalleled Reach
With all the talk about digital media, it’s easy to forget how powerful traditional media such as radio and television still are. Radio in particular rarely gets credited for what it still is: a true mass medium. According to Nielsen, radio even trumps TV in terms of its weekly reach. According to Nielsen’s measurements, far more […]
3 TIPS FOR EFFECTIVE TV ADVERTISING
📺 Television still has a huge presence in people’s lives, making it a powerful advertising medium! If you are considering using television ads for your business, here’s three tips to make sure your ad is effective: 1️⃣ Make the most out of your budget!If you only paid for a 30 second spot, that’s all you’ll […]
TV Advertising Don’ts
With more people choosing to stay home due to the pandemic, now could be the best time to capitalize on TV ads. After over a decade of helping clients maximize TV advertising, I’ve noticed some common mistakes business owners make when buying media. AVOID THESE 5 MISTAKESNo clear media strategy – Make sure your campaign […]
What Type Of Ads Should You Be Running Now?
Radio Ink -March 29, 2020 (By Jamie Aplin) I’m so surprised that we’re still hearing ads on the radio promoting a businesses product or service. But wait, isn’t that precisely what radio ads should be doing? Typically, yes. But that all changed the day a world wide pandemic was announced. That was the day your typical car […]
Amelia and Charley Trailer
Our CEO/Brand Manager Andre Ezeugwu took on quite the role in the short film Amelia & Charley. A Standard Protocol Productions project; check out the trailer below… full short film coming soon.
