More millennials are finding their way to the Gen Z-dominated app
TikTok has seen explosive growth during quarantine as people have the time to explore it.Photo Illustration: Dianna McDougall; Sources: Instagram, TikTok, Getty Images
TikTok generated “the most downloads for any app ever in a quarter” in Q1 2020.
Buyers say TikTok doesn’t allow for much targeting, so an expanded user base presents some challenges.
Musical.ly first made a splash in The New York Times in August 2016, months before Donald Trump’s presidency began and years before the Covid-19 pandemic was even a glimmer on the horizon.
At the time, Alex Zhu, co-founder of the […] Read more