Digital Ad Spending

Digital Ad Spending

You may not be utilizing digital ads in 2020, but we can guarantee you that your competitors are!

Experts expect digital ad spending to increase by an astonishing $75 billion within the next two years! 

Businesses are starting to understand the value of digital ads, and those who don’t will ultimately be left behind. 

The best advertisers are able to connect with their potential buyers every single day, and the BEST way to do this is through digital marketing.

Don’t be afraid to pump some extra cash into your digital ads, it’ll boost your reach and ensure your content is hitting the right audience.

Henry […] Read more

TikTok Is Growing Up, and So Are Its Users

TikTok Is Growing Up, and So Are Its Users

More millennials are finding their way to the Gen Z-dominated app

TikTok has seen explosive growth during quarantine as people have the time to explore it.Photo Illustration: Dianna McDougall; Sources: Instagram, TikTok, Getty Images

ByScott Nover

Key Insights:

TikTok generated “the most downloads for any app ever in a quarter” in Q1 2020.
Buyers say TikTok doesn’t allow for much targeting, so an expanded user base presents some challenges.

Musical.ly first made a splash in The New York Times in August 2016, months before Donald Trump’s presidency began and years before the Covid-19 pandemic was even a glimmer on the horizon.

At the time, Alex Zhu, co-founder of the […] Read more

What Type Of Ads Should You Be Running Now?

What Type Of Ads Should You Be Running Now?

 Radio Ink -March 29, 2020

(By Jamie Aplin) I’m so surprised that we’re still hearing ads on the radio promoting a businesses product or service. But wait, isn’t that precisely what radio ads should be doing? Typically, yes. But that all changed the day a world wide pandemic was announced. That was the day your typical car dealer ad, declaring zero percent financing should have been tossed out the window and replaced with an ad that resonates with our current reality.

This is not the appropriate time to promote your 50 percent off store-wide sale. If your advertisers continue to air commercials like this […] Read more

How a Hit Happens Now

How a Hit Happens Now

The most influential playlist in music is Spotify’s RapCaviar, which turns mixtape rappers into megastars. And it’s all curated by one man.

By Craig Marks

In this, the year hip-hop won the music business, one of its defining hits was released more or less by mistake.

Back in February, Lil Uzi Vert, a charismatic, septum-pierced 23-year-old rapper out of Philadelphia who’d become internet famous with a frenetic outpouring of digital singles, EPs, and mixtapes, was on his first tour of Europe, opening a string of shows for the Weeknd. Uzi, who counts […] Read more

U2 Launching New Album Using Alexa?!

U2 Launching New Album Using Alexa?!

By: Radio Ink

The world of digital continues to edge in on radio’s space. iHeartMedia has really taken advantage of the company’s scale in recent years by teaming with artists and launching their new songs – and playing the daylights out of them – sometimes for an entire day at the top of every hour. Now, it’s Jeff Bezos’ team taking advantage of Amazon’s scale, and using Alexa to do the same for U2.

U2 is releasing its new album called Songs of Experience this Friday. Amazon is calling what happens today through that launch, ‘ a new kind of radio.’ Historical […] Read more

Westwood One Is Delivering the Audio Industry’s First Guaranteed ROI for Its Advertisers

Westwood One Is Delivering the Audio Industry’s First Guaranteed ROI for Its Advertisers

The medium’s strong return on ad spend is behind the promise

By Sami Main

Westwood One, as the largest radio network in the United States, is announcing a new program to help advertisers feel more secure in their radio ad purchases.

In a first for the industry, Westwood One is giving their ad partners an ROI guarantee. Its partnership with  Nielsen proves there’s strong evidence for radio’s positive ROI across multiple brand categories. That partnership connected radio listening with purchasing data, and when combined with Westwood One’s new audience delivery guarantee, the radio network can give its advertisers an ROI guarantee.

With the Westwood One ROI Guarantee […] Read more

Got a Bad Landlord?

Got a Bad Landlord?

Are you a renter? Have you ever rented? Looking to rent in the future? If you answered yes to any of these questions…. Check out our website whoseyourlandlord.com to make sure you are making the right decisions before deciding on a landlord or rental property!!

Having landlord trouble? Review your landlord and find your ne…

Posted by whose your landlord on Monday, April 3, 2017

[…] Read more

WANTED: A RENAISSANCE IN RADIO ADVERTISING

WANTED: A RENAISSANCE IN RADIO ADVERTISING

October 6, 2014 · by Christian Jenkins

For most people, radio is that ratty old blanket on the couch, it keeps you warm in an emergency, but when company comes over, please, please, please, oh please hide that thing. Marketers and their clients see it as the thing that Olgivy, Rubicam, and Burnett used to sell in the golden days.

Ancient.

Consumers see radio as completely awesome for the 50 minutes when music is playing, but when those 50 minutes are over it’s time to tune out. But is radio really as easy to tune out as the other mediums?

Ifodige Productions and its […] Read more