The Secret to Engagement

The Secret to Engagement

Remember back when you could just post a picture with a short witty caption, and fall back and watch the likes pour in? Yeah those those days are long gone.

Instagram switched up a few things about their algorithm to encourage its users to share content that provides real value to their followers.

I’ll let you in on a little secret

… Instagram does not show your post to your whole following list… instead it only shows it to only 10% of your followers.

Based on how that 10% responds to your post will determine what happens next: if they are interacting with your […] Read more

Making an Impact

Making an Impact

Do you know what makes a strong Instagram presence? ⁣

HINT: It’s not about the number of likes you get…⁣⁣It’s not about the number of followers…⁣⁣They’re nice and all, but vanity metrics can only get you but so far… ⁣⁣Sure, those things may make you LOOK like an influencer on paper, but without the ‘social proof’ you’re just another wannabe yelling into a dark void.  ⁣⁣There is a secret to riding the waves of the ever-changing IG algorithm, and we’ve cracked the code. ⁣⁣Can we get your likes up? Absolutely! ⁣Do we know how to boost your followers? You damn right! ⁣

But […] Read more

A New Direction

A New Direction

Covid-19 has taken out entire industries almost overnight. As business owners, we are left with the challenge of staying afloat, while also trying to plan ahead in the midst of extreme uncertainty… as if being a business owner wasn’t already challenging enough. 

The uncertainty of what will happen next can be pretty scary at times but it can also serve as the fuel you need to propel your business forward, but only if you allow it to.

The current state of the world not only gave us time back so that we can devote it to activism, but it also gave entrepreneurs […] Read more

What’s Crackin!?

What’s Crackin!?

Hopefully some delicious buttery crabs! 🦀🦀🦀

We put up this billboard for @hookandreel.usa in Wyncote, PA to help this amazing Cajun Seafood Restaurant hook in some new hungry patrons. 🤤🤤

If you’re ever in Wyncote make sure to stop by and fill up on your favorite seafood delights!

👉Need a billboard for your business?

Schedule a free consultation to see how we can help you.

CONTACT US TODAY!

[…] Read more

No Shortcuts

No Shortcuts

Once you learn to flow with the ups and downs, you will begin to recognize how it all fits together. There really are no shortcuts to this game we call entrepreneurship.

The Joys…The Pains…The Setbacks…The Victories…

Each has its own purpose in molding us into something greater. It’s no different than baking a cake.

By itself, each ingredient can’t do much. But if you blend them together, put them through the right process, and have patience, now we have a delicious cake that everyone can enjoy together (can you tell we like cake?).

Success never came to anyone who was too impatient to receive […] Read more

Does Your Business Need A Liquor License?

Does Your Business Need A Liquor License?

Here’s a fun fact for you: If you have a business and are looking to sell liquor, you MUST put ads in the newspaper to let people know that you are applying for a liquor license! WHO KNEW!?

We’ve worked in advertising for over a decade and had no clue that this was a real requirement. If you ask us, the real crime here is serving tacos without the option to have a margarita with it!

But hey, we don’t make the rules.

The good news is we specialize in helping businesses get more exposure, and newspaper ads are right up our alley. […] Read more

Radio – A thing of the past right?

Radio – A thing of the past right?

Not Anymore. Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. As advertisers we should be thinking about how to leverage this channel.⁣⁣I’ve spoken with three small tech companies in the past two months that have had a ton of success with radio ads. These aren’t even B2C companies – they’re selling software platforms! So why are companies investing in radio ads, and what are the secrets to seeing success with them?⁣⁣It turns out radio ads have SO MANY benefits in 2020!⁣⁣

Radio commercials are inexpensive⁣
Radio hosts already have a targeted audience⁣
Lower competition […] Read more