Westwood One Is Delivering the Audio Industry’s First Guaranteed ROI for Its Advertisers
The medium’s strong return on ad spend is behind the promise By Sami Main Westwood One, as the largest radio network in the United States, is announcing a new program to help advertisers feel more secure in their radio ad purchases. In a first for the industry, Westwood One is giving their ad partners an ROI […]
Record labels plead for more radio royalties amid cultural policy review
JOSH O’KANE CONTRIBUTER TO THE GLOBE AND MAIL As Ottawa overhauls its cultural policies, Canadian record labels are pleading for the federal government to revise copyright laws in favour of artists, hoping to offset internet-driven losses to both musicians and the businesses that support them. Industry association Music Canada is asking Ottawa to change two […]
Study: Radio Still Rules New Music Discovery
By: Radio Ink Integr8 Research released its third in a series of posts exploring how changing technology impacts radio listening, music consumption, and radio’s role of introducing listeners to new music. The company interviewed 3,140 15 to 39-year-olds who listen to a local CHR, Rhythmic CHR, Urban, Alternative, or Country station. The research discovered that local […]
TECH INVESTMENT OPPORTUNITY – GEARED TOWARD MILLENNIAL RENTERS
Ifodige Contribution: Pandora radio advertising campaign (2014) / Investor (2017- Present)