Somehow a giant misconception was born that all you need to have a brand is an Instagram page with a lot of followers… 🙄🙄⠀⠀⠀⠀⠀⠀⠀⠀⠀
The truth is, companies have established powerful brands long before social media was even a thing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Strong brands are able to do the following: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
1️⃣ Focus messaging on their target audience ⠀⠀⠀⠀⠀⠀⠀⠀⠀
2️⃣ Have a clear, defined mission statement ⠀⠀⠀⠀⠀⠀⠀⠀⠀
3️⃣ Know their competition⠀⠀⠀⠀⠀⠀⠀⠀⠀
4️⃣ Identify their value and benefits offered⠀⠀⠀⠀⠀⠀⠀⠀⠀
5️⃣ Use strong visuals and mottos (slogans)⠀⠀⠀⠀⠀⠀⠀⠀⠀
6️⃣ Consistency in voice ⠀⠀⠀⠀⠀⠀⠀⠀⠀
7️⃣ Has a strong emphasis on storytelling⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you haven’t taken the time to implement these key elements into your messaging, your business will ultimately suffer, as customers are more drawn to your competitors who understand the value and importance of branding. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
At IFODIGE, we have helped dozens of companies establish their brand identity and targeting strategies through both traditional and digital marketing campaigns. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⚡Click the link in our bio today for a FREE consultation.
With all the talk about digital media, it’s easy to forget how powerful traditional media such as radio and television...