SOCIAL MEDIA TIP:
When it comes to social media marketing for your business, it is extremely important to be intentionally about the platforms you are spending your time on. ⠀⠀
While it is helpful to have a presence on more than one platform, you also want to make sure that you are being strategic about your efforts to get the most out of you marketing. Think about who you want to connect with, and consider what platform they are likely to hang out on most. ⠀
For example, if you’re targeting a younger audience, Snapchat or Instagram might perform the best.⠀⠀
On the other hand, if you are marketing to other companies, LinkedIn could be your golden ticket. ⠀⠀
You should also consider your competitors. Where are they getting the most engagement? If you see your direct competitor doing well on Facebook, it may be worth it to take notes on what they’re doing well, and how YOU can do it better. ⠀⠀
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