It’s Time To Pause… Honoring Mental Health Awareness Month

May is Self-Care Awareness Month, a perfect time for business owners to prioritize their well-being. Running a business can be incredibly demanding, and it’s easy to put self-care on the back burner. However, taking care of yourself is crucial for maintaining your energy, focus, and overall health. Here are five practical ways business owners can focus on self-care this month: Set BoundariesCreating clear boundaries between work and personal time can help you recharge and prevent burnout. Set specific work hours and stick to them. Avoid checking emails or taking business calls during your personal time. This separation allows you to unwind and enjoy moments away from work. Prioritize Physical HealthPhysical activity is essential for reducing stress and maintaining overall health. Incorporate regular exercise into your routine, whether it’s a daily walk, a yoga session, or a trip to the gym. Additionally, focus on a balanced diet and stay hydrated. These small steps can significantly improve your energy levels and mental clarity. Take Regular BreaksWorking non-stop can lead to exhaustion and decreased productivity. Schedule regular breaks throughout your day to rest and recharge. Even a short walk or a few minutes of stretching can make a big difference. Use these breaks to step away from your workspace and clear your mind. Practice Mindfulness and RelaxationMindfulness practices such as meditation, deep breathing exercises, or even just taking a few moments to relax and clear your mind can help you manage stress. Apps like Headspace or Calm can guide you through mindfulness exercises, making it easier to integrate them into your daily routine. We’ve also included this guided meditation for help with mindfulness! Stay Informed and InspiredRemember, self-care isn’t a luxury—it’s a necessity. By prioritizing your well-being, you’re not only taking care of yourself but also ensuring you can lead your business more effectively. Stay informed and inspired by subscribing to our newsletter, where we share tips, resources, and stories to help you navigate the entrepreneurial journey. Embrace Mental Health Awareness Month and make a commitment to take care of yourself. Your well-being is the foundation of your success. Another way to honor your mental health is to delegate! You don’t have to do everything alone. Surround yourself with a reliable support network, whether it’s business mentors, friends, or family. We’re here to take the stress of advertising off of your hands. Contact us today for a FREE consultation with our expert advertising team! Email: Phone: (717) IFODIGE (436-3443)

Digital Ads: 3 Reasons to Invest Today

Relying solely on traditional advertising methods in today’s world is kind of like casting a net into the vast ocean of the internet and hoping for a bite. But it doesn’t have to feel this way… Digital advertising is your trusty fishing rod, offering precise targeting and measurable results right in your local pond. Here’s why you should ditch the bait and switch to digital ads to reel in your ideal local customers: 1. Digital Ads Allow For Targeted Reach: Forget about throwing messages into the wind and hoping they land somewhere relevant. With digital advertising, you can aim your marketing efforts like a sharpshooter, hitting the bullseye of your ideal audience every time. Whether it’s soccer moms in suburbia or tech-savvy millennials in the city, digital ads let you tailor your message to resonate with the people who matter most. And guess what? Studies show that targeted ads can score you a whopping 60% increase in engagement and a jaw-dropping 70% boost in conversions compared to casting a wide net. 2. Digital Ads Are Cost-Effective: Traditional advertising methods often feel like dumping buckets of cash into a bottomless pit with no guarantee of returns. But digital ads flip the script by giving you more bang for your buck. With options like pay-per-click (PPC), you only shell out when someone actually interacts with your ad, making every penny count. And get this – research suggests that businesses rake in $2 for every $1 they invest in Google Ads. Now that’s what we call a high ROI fishing expedition! 3. Digital Ads Offer Enhanced Analytics and Insights: Imagine navigating the treacherous waters of marketing without a compass. Sounds like a recipe for disaster, right? Well, digital advertising equips you with the tools to steer your ship with confidence. With real-time analytics and insights, you can track the performance of your ads as they sail across the digital seas. Keep an eye on metrics like impressions, clicks, and conversions to fine-tune your strategy and chart a course for success. And here’s a nugget of wisdom – businesses that harness the power of data-driven marketing are six times more likely to navigate the stormy waters of profitability year after year. Digital advertising isn’t just the bait – it’s the whole fishing trip! By harnessing the power of targeted reach, cost-effectiveness, and data-driven insights, you can cast your net wide and reel in a boatload of local customers. So why wait? Let’s set sail on a digital adventure and watch your business sail to new heights! Drop us a line today, and let’s chart a course to success together! Email: Phone: (717) IFODIGE (436-3443)

Navigating the Narrative: 3 Powerful Keys to Effective Story-telling

In a crowded digital landscape, effective storytelling has become essential for brands looking to connect with their audience on a deeper level. In this blog post, we’ll explore three key strategies for crafting compelling brand narratives that resonate with your target audience and drive engagement. From understanding the psychology behind storytelling to practical tips for implementation, these keys will unlock the power of storytelling for your business. Key 1: Understanding the Psychology of Storytelling Effective storytelling taps into the innate human desire for connection and meaning. By understanding the psychology behind storytelling, you can create narratives that resonate with your audience on a deeper level. Start by identifying the core values and beliefs that define your brand. What makes you unique, and why should your audience care? Use this insight to craft narratives that evoke emotion, spark curiosity, and inspire action. Remember, authenticity is key—your audience can sense when a story is genuine, so be true to your brand’s identity and values. Key 2: Crafting Compelling Narratives Once you’ve identified your brand’s story, it’s time to bring it to life through compelling narratives. Start by outlining the key elements of your story, including the protagonist (your brand or customer), the conflict or challenge they face, and the resolution or transformation that occurs. Use vivid imagery, descriptive language, and relatable characters to draw your audience in and keep them engaged. Consider incorporating multimedia elements such as videos, images, and user-generated content to enhance your storytelling and create a more immersive experience for your audience. Key 3: Consistency and Authenticity Consistency is key to effective storytelling. Your brand narrative should be reflected in every aspect of your marketing—from your website and social media channels to your product packaging and customer interactions. Stay true to your brand’s identity and values, and ensure that your storytelling is authentic and genuine. Avoid clichés and empty promises at all costs! Instead, focus on creating narratives that resonate with your audience on a personal level. By maintaining consistency and authenticity in your storytelling, you’ll build trust and credibility with your audience, fostering long-term relationships and driving business success. Let’s Look at a great example of excellent storytelling When it comes to brand storytelling, few companies have mastered the craft quite like Apple, Coca-Cola, Nike, and Disney. These titans of industry have not only built successful businesses but have also created powerful narratives that resonate with audiences worldwide. Apple: The Innovator’s Tale Apple’s brand revolves around innovation, simplicity, and design excellence. Steve Jobs, a co-founder of Apple, was known for his charismatic product launches and compelling narratives. The iconic “1984” Super Bowl ad introduced the Macintosh computer as a symbol of rebellion against conformity, setting the stage for decades of groundbreaking products. Apple empowers individuals to “think differently” and challenge the status quo, making it a true master of brand storytelling. Coca-Cola: The Taste of Happiness For over a century, Coca-Cola has been telling a story of unity, happiness, and refreshment. Their brand story emphasizes that Coca-Cola is more than just a beverage; it symbolizes joy, connection, and optimism. The “Share a Coke” campaign personalized Coca-Cola bottles with people’s names, promoting togetherness and fun. Coca-Cola’s commitment to celebrating moments of happiness has made it a beloved and enduring brand. Nike: The Power of Just Doing It Nike’s brand story is a powerful call to action, telling the narrative of athletes who push their limits and break through barriers. It is a story of determination and personal achievement, encapsulated by the famous slogan “Just Do It.” Nike’s storytelling inspires people to pursue their dreams and embrace the power of sports and fitness. Their advertisements often feature real athletes and stories of triumph, deeply connecting with consumers. Disney: The Magic Kingdom of Imagination Disney’s brand story is a fairytale come to life, filled with wonder, creativity, and timeless storytelling. From animated classics to theme parks and beloved characters, Disney’s narrative is based on the belief that magic is real and dreams can come true. Their stories appeal to people of all ages, evolving and broadening while staying true to their fundamental message of hope and love. Disney’s storytelling artistry is evident in every aspect of the brand, capturing the hearts of audiences worldwide. These examples showcase the power of brand storytelling to create emotional connections and resonate with consumers on a deeper level. Whether it’s through innovation, happiness, inspiration, or imagination, effective storytelling can transform a brand and leave a lasting impact on its audience. It’s time to connect with your audience! Do you want to drive engagement, strengthen your brand identity and build meaningful relationships? By understanding the psychology behind storytelling and implementing key strategies for crafting compelling narratives, you can unlock the full potential of storytelling for your business. With these three keys to storytelling success, you’ll be well on your way to creating memorable brand experiences that leave a lasting impression on your audience. We’re masters of crafting compelling narratives that help you connect with your audience and move the needle in your business. Schedule a FREE consultation today to learn more about how a partnership with Ifodige Media Group can help you improve your brand identity. Email: Phone: 717- IFODIGE (436-3443)

Why Entertaining Content is the Most Effective in 2024!

In today’s digital landscape, the age-old adage “content is king” holds truer than ever before. But while many brands focus solely on pushing sales messages, savvy marketers understand the importance of entertaining their audience. Why? Because entertaining content not only captures attention but also fosters deeper connections with your audience, leading to increased engagement, visibility, and follower growth. Engagement Through Entertainment: Think about the content that resonates most with you on social media. Chances are, it’s the posts, videos, or memes that make you laugh, inspire you, or tug at your heartstrings. By prioritizing entertainment value in your content, you’re not just vying for your audience’s fleeting attention – you’re earning their genuine interest and affinity. Whether it’s a cleverly crafted meme, an engaging video series, or a heartwarming story, entertaining content sparks conversations, drives shares, and keeps your audience coming back for more. Visibility Through Engagement: Engagement is the currency of social media, and entertaining content is your ticket to boosting your visibility and reach. When your audience likes, comments on, or shares your posts, it signals to the platform’s algorithm that your content is valuable and worthy of being shown to more people. As a result, your posts are more likely to appear in users’ feeds, exposing your brand to new audiences and increasing your chances of organic follower growth. Plus, the more engaging your content is, the more likely it is to be shared outside of your immediate network, further amplifying your brand’s reach. Building Brand Affinity: Beyond just driving engagement and visibility, entertaining content plays a crucial role in building brand affinity and loyalty. When you consistently deliver content that resonates with your audience on an emotional level – whether it’s by making them laugh, inspiring them, or sparking their curiosity – you’re fostering a genuine connection with your brand. This connection goes beyond transactional relationships and creates loyal brand advocates who will champion your brand to others and stick with you through thick and thin. Unlocking the Power of Entertainment: Ready to harness the power of entertainment to elevate your brand’s presence on social media? Our team at Ifodige Media Group is here to help! From crafting engaging content ideas to developing creative campaigns that captivate your audience, we’ll work with you to unlock the full potential of entertainment in your marketing strategy. It all starts with a free consultation! Schedule a call today! Email: Phone: 717- IFODIGE (436-3443)

The 5 W’s of Ifodige’s Loyalty Plan Rollout…

In the dynamic world of modern business, we believe in going beyond the ordinary to benefit our valued customers. That’s why we’ve introduced a Loyalty Program – a gesture designed to enhance your experience. Join us in this exploration as we uncover how this initiative is poised to bring meaningful advantages to you in today’s ever-evolving market. Who: Our valued customers are at the heart of our Loyalty Program, where enduring relationships take center stage. What: It’s more than transactions; it’s about creating bonds. Through exclusive rewards, personalized experiences, and discounts, we convey to our customers that their loyalty is genuinely valued When: At every interaction, our Loyalty Program is designed to foster lasting connections, ensuring that loyalty is recognized and celebrated. Where: This meaningful engagement happens not just on a transactional platform but on a stage where interactions go beyond the ordinary. From interactive rewards to personalized communications, it’s a space that transcends the norm. Why: Our purpose is to go beyond numbers and gain heartfelt insights into customer behavior and preferences. By analyzing this data, we shape marketing strategies and craft a brand experience aligned with our audience’s expectations, infusing a personal touch into every interaction.. How: In a crowded market, our Loyalty Program isn’t just a feature; it’s our signature. It sets us apart by adding significant value to the lives of customers who seek more than products or services. It’s the distinctive note that separates us from the rest, creating a unique identity and defines who Ifodige Media Group is. Ready to become a part of our vibrant community, where every interaction is an opportunity to exceed expectations. Connect with us and let’s create something extraordinary – together. email: phone: 717- IFODIGE (436-3443)

Post-Thanksgiving Triumph:Advertising Strategies for a Stellar Holiday Season

The hustle and bustle of Thanksgiving has wrapped up, and as business owners catch their breath, it’s time to shift gears and prepare for the next big wave—the holiday season. If you’re wondering how to keep the momentum going after Thanksgiving, don’t worry! We’ve curated a list of advertising ideas to propel your business to new heights and make this holiday season the most successful one yet. Festive Social Media Campaigns Get your audience into the holiday spirit by launching engaging social media campaigns. Leverage platforms like Instagram, Facebook, and Twitter to share festive content, run holiday-themed contests, and showcase your products or services as the perfect holiday gifts. Email Marketing Extravaganza: Craft compelling email campaigns that resonate with the holiday vibe. Share exclusive deals, limited-time offers, and personalized holiday greetings with your subscribers. Consider creating a sense of urgency by incorporating countdowns or limited-quantity promotions. Decorate Your Online Presence: Spruce up your website and social media profiles with holiday-themed visuals. A festive online presence not only captures attention but also creates a warm and inviting atmosphere for potential customers. Consider updating your website banners, profile pictures, and cover photos with a touch of holiday magic. Collaborate with Influencers: Partnering with influencers in your industry can significantly boost your brand’s visibility. Collaborate with influencers to create authentic, holiday-themed content that resonates with their followers. Their endorsement can introduce your products or services to a broader audience. Give Back with Charitable Initiatives: ‘Tis the season of giving. Launch a charitable initiative or partner with a local charity to give back to the community. Promote your involvement through your advertising channels, showcasing the impact your business is making beyond products and services. Optimize for Local Searches: Ensure your business is easily discoverable by local customers during the holiday season. Optimize your online presence for local searches by updating your Google My Business profile, incorporating local keywords, and highlighting any holiday promotions or events. Flash Sales and Daily Deals: Keep the excitement alive by running flash sales and daily deals. Unveil a new, limited-time offer each day to encourage repeat visits to your website or physical store. This strategy not only boosts sales but also fosters a sense of urgency. Maximize Paid Advertising: Increase your reach through targeted paid advertising. Invest in strategic online advertising campaigns to ensure your holiday promotions reach the right audience. Platforms like Google Ads and social media advertising offer powerful tools for precise targeting. As the last crumbs of Thanksgiving pie are enjoyed, these post-Thanksgiving advertising strategies will set the stage for a prosperous holiday season. Embrace the festive spirit, connect with your audience, and watch your business shine bright throughout the most wonderful time of the year. Ready to Elevate Your Holiday Advertising? We’re Here to Help! If you’re eager to implement these ideas but find yourself needing assistance, don’t hesitate to reach out. At Ifodige Media, we specialize in crafting impactful advertising solutions that elevate businesses to new heights. Whether you’re keen on revamping your social media presence, launching compelling email campaigns, or optimizing your online visibility, our team is equipped to guide you through every step. Let us turn your holiday aspirations into a festive reality. Contact us today, and let’s make this year one for the books! email: phone: 717- IFODIGE (436-3443)

Leveraging the Power of Multiple Billboards

In the ever-evolving world of advertising, businesses are constantly seeking innovative ways to maximize their brand visibility and impact. One strategy that continues to stand the test of time is billboard advertising. While a single billboard can undoubtedly create a substantial impact, the magic truly happens when you embrace the power of multiplicity. In this blog post, we’ll explore the remarkable benefits of having multiple billboards for your business, supported by relevant statistics and facts. In Conclusion… Multiple billboards offer a multi-pronged approach to brand promotion that is unparalleled in its effectiveness. By combining the broad reach of billboards with strategic placement, you can make your business unforgettable and drive tangible results. The numbers and facts don’t lie – multiple billboards lead to increased exposure, higher recall rates, and a lasting impact. If you’re ready to harness the benefits of multiple billboards for your business, consider our exclusive Buy One Billboard Get One FREE special. This limited-time offer is your golden ticket to double your brand’s visibility and stand out like never before. Don’t miss this opportunity; claim your FREE billboard listing today and elevate your brand to new heights. Contact us to seize this game-changing offer and propel your business towards success. Don’t Miss Out On This Amazing Buy One Get One Free offer. Imagine your message gracing not one but two billboards, leaving an indelible mark in the minds of your potential customers. It’s not just visibility; it’s a statement. It’s the game-changing move you’ve been waiting for. It’s your golden ticket to doubling your brand’s visibility, capturing your audience’s attention, and making 2023 the year you stand out like never before. This special offer is not just about advertising; it’s about securing your brand’s place in the spotlight. So, don’t hesitate. Claim your FREE billboard listing today to elevate your brand, double your visibility, and shine brighter than ever before. Give us a call to lock in our BOGO Billboard offer! email: phone: 717- IFODIGE (436-3443)

Double the Visibility, Double the Success: Unlocking the Power of Billboards

In the fast-paced world of advertising, every business is seeking that winning edge to captivate its audience. While digital marketing has its place, traditional methods have never lost their charm. Billboards, in particular, are proving to be a timeless giant that continues to dominate the advertising landscape. Today, we’re here to unveil the grand opportunity for your brand: FREE Billboards with our Buy One Get One Free offer. Fact One: High Recall RatesBillboards are not just eye-catching; they’re memorable. Around 71% of travelers admit they frequently look at billboards while on the road. Even more impressive, many of them can recall the advertising message days after they’ve seen it. That’s the kind of brand recognition money can’t buy. Fact Two: A Local LegendFor local businesses, billboards are the unsung heroes. Approximately 72% of billboard viewers shop or dine near their homes, making billboards an ideal tool for attracting local customers. You want to make your business a hometown hero? This is the way to do it. Fact Three: Cost-Effective MarketingWe get it; advertising budgets are limited. But here’s the kicker – billboards are incredibly cost-effective. They often boast a lower cost per thousand impressions (CPM) compared to other advertising media. That means you’re not just getting attention; you’re getting the best bang for your buck. Fact Four: Digital HarmonyBut what about the digital age, you ask? Billboards don’t just coexist with digital marketing; they thrive together. In fact, 58% of consumers perform online searches after seeing an outdoor ad. Billboards don’t just grab attention; they drive online engagement too. Fact Five: Targeting at Its BestBillboards are strategic powerhouses. Want to reach families? Around 83% of billboard viewers are in vehicles with multiple passengers. Looking for local professionals? Billboards are their daily companions during the commute. It’s like having a secret weapon that can specifically target your ideal audience. Fact Six: 24/7 VisibilityOne of the most appealing aspects of billboards is their round-the-clock exposure. They’re visible 24/7, so your message is always out there, reaching audiences during both day and night. It’s like having a dedicated advertising team that never sleeps. But here’s the showstopper – our Buy One Get One Free offer. Imagine your message gracing not one but two billboards, leaving an indelible mark in the minds of your potential customers. It’s not just visibility; it’s a statement. It’s the game-changing move you’ve been waiting for. It’s your golden ticket to doubling your brand’s visibility, capturing your audience’s attention, and making 2023 the year you stand out like never before. This special offer is not just about advertising; it’s about securing your brand’s place in the spotlight. So, don’t hesitate. Claim your FREE billboard listing today to elevate your brand (literally) double your visibility, and shine brighter than ever before. Give us a call to lock in our BOGO Billboard offer! 717- IFODIGE (436-3443)

Are self-driving cars safe? Fear of Self-Driving Cars on the Rise

Brittany Moye Drivers are becoming Increasingly anxious as Autonomous Technology Advances. The results of AAA’s annual automated vehicle survey show that while there is still a high level of interest in partially automated vehicle technology, attitudes toward fully self-driving vehicles have become increasingly apprehensive. This year there was a major increase in drivers who are afraid, rising to 68% as compared to 55% in 2022. This is a 13% jump from last year’s survey and the biggest increase since 2020*. AAA believes automakers must be diligent in creating an environment that promotes the use of more advanced vehicle technologies in a secure, reliable, and educational manner. This includes the consistent naming of vehicle systems available to consumers today. “We were not expecting such a dramatic decline in trust from previous years,” said Greg Brannon, director of automotive research for AAA. “Although with the number of high-profile crashes that have occurred from over-reliance on current vehicle technologies, this isn’t entirely surprising.” Even with advancements made in recent years, these findings suggest improvements are still needed to build public trust and knowledge surrounding emerging vehicle technology. There is also a need to dispel confusion around automated vehicles. AAA’s survey found that nearly one in ten drivers believe they can buy a vehicle that drives itself while they sleep. Currently, there is no such vehicle available for purchase by the public that would allow someone to fully disengage from the task of driving. This perception could stem from misleading or confusing names of vehicle systems that are on the market. AAA found that 22% of Americans expect driver support systems, with names like Autopilot, ProPILOT, or Pilot Assist, to have the ability to drive the car by itself without any supervision, indicating a gap in consumer understanding. What are Advanced Driver Assistance Systems (ADAS)? Consumers aren’t entirely opposed to advanced vehicle technology. In fact, six in ten U.S. drivers would “definitely” or “probably” want these systems in their next car purchase. What is a fully self-driving vehicle? “AAA seeks to partner with automakers to create greater consistency across the industry. Together, we can help consumers understand the type of technology their vehicle has along with how, when and where to use these systems, which will ultimately build trust in the vehicles of the future,” said Brannon. Methodology The survey was conducted January 13-17, 2023, using a probability-based panel designed to be representative of the U.S. household population overall. The panel provides sample coverage of approximately 97% of the U.S. household population. Most surveys were completed online; consumers without Internet access were surveyed over the phone. A total of 1,140 interviews were completed among U.S. adults, 18 years of age or older, of which 949 qualified for the study. The margin of error for the study overall is 4.3% at the 95% confidence level. Smaller subgroups have larger error margins.

Podcasters First Wanted Your Ears. Now They Want Your Eyes Too

By Saleah Blancaflor & Mark J. Burns YouTube is the most preferred podcast platform among regular listeners, ahead of Spotify and Apple, according to Morning Consult data Roger Bennett, one half of the popular soccer duo “Men in Blazers,” skipped onto Manhattan’s Terminal 5 stage in November as his co-host Michael Davies trailed behind, smartphone in hand, recording the reactions of nearly 1,000 live audience members.  “Men in Blazers” has come a long way since their first live show in 2013 sold out at New York’s Joe’s Pub. But even then, it was clear to Bennett that they had tapped into some aspect of the podcast medium that could propel them from niche media members to rock stars recognizable to soccer fans around the world. “People saw us as the Grateful Dead,” Bennett said. The Terminal 5 show, which aired live on Inc.’s Twitch, included conversations with comedian (and Liverpool fan) John Oliver and U.S. women’s national team player Kelley O’Hara. On-site sponsors included ESPN+, Hublot and Jägermeister, among others. This is the new era of podcasting, in which the once audio-only format has evolved toward a hybrid model of distribution that often prioritizes video — specifically YouTube and live paid events. Video has allowed fans to know not only what their favorite podcasters sound like, but also what they look like and who they are on a much more personal level. “I see the hybrid model becoming just as large, if not larger, in a short time period than audio-only formats,” said Scott Purdy, national media industry leader at KPMG US.  Podcasts in several genres, including sports, entertainment, comedy and pop culture, are increasingly utilizing visual media to market their brands, reach new audiences and generate additional revenue, said podcasters, production executives and media experts.  “If your goal is to find the largest audience possible and you’re not figuring out a way to put it on YouTube, you’re pretty shortsighted,” said Rachael King, founder and CEO of production company Pod People. A recent Morning Consult survey suggests these initiatives are working: U.S. consumers now arguably see podcasts as more of a video-based medium than an audio one.  The business case for video podcasting  Morning Consult found that nearly a third (32%) of Americans said they prefer listening to podcasts with video, compared with 26% who prefer them with just audio, according to the late October survey.  Active podcast listeners (those who have listened to one in the last month) preferred video too, 46% to 42%. Among the top reasons consumers preferred a podcast with videos were to see facial expressions and reactions from the hosts and guests (51%) and because video helps them to better focus on the podcast (50%).  Some executives said incorporating video into the podcast medium produces a variety of opportunities: It enhances a program’s discoverability, helps to reach younger audiences, provides more engaging content, develops additional revenue streams and gives marketers new ways to advertise with podcasters, including product placement and tailored on-screen graphics. Logan Swaim, head of content for Colin Cowherd’s podcast company The Volume, said prioritizing video is part of a “three-fold” initiative for the network, including “discoverability, marketing via social media and monetization.” “We’re a young company in a saturated market, so our video strategy helps us get discovered,” Swaim said. Nick Panella, chief strategy officer for Agua Media, which produces shows aimed at the U.S. Latino community, said video strategies have quickly become the norm in podcasting after it became clear they could drive audience growth.  “A few years ago, on the monetization side, there might have been a handful of top companies that had a video strategy in the space,” Panella said. “Now, virtually all of them have some sort of video strategy.” Video elements are almost necessary for a modern social media strategy, according to King.  “It’s so important to have the assets for Instagram and TikTok, and even Twitter,” she said. “It performs better if there’s a visual element. You can do an audiogram with waveforms, but that doesn’t perform as well as when there’s human faces.” Morning Consult data found that about one-third of Americans (34%) said seeing influential or celebrity guests is a “major reason” why they prefer watching a video with podcasts.  “It used to be very, very rare that I would see a clip of a podcast on TikTok and now it feels like 10% of the content that I see,” King said.