by Ifodige Productions | Aug 7, 2020 | Advertising, Blog, Digital
You may not be utilizing digital ads in 2020, but we can guarantee you that your competitors are! Experts expect digital ad spending to increase by an astonishing $75 billion within the next two years! Businesses are starting to understand the value of digital ads,...
by Ifodige Productions | May 27, 2020 | Advertising, Blog, Digital, Social Media, tech
More millennials are finding their way to the Gen Z-dominated app TikTok has seen explosive growth during quarantine as people have the time to explore it.Photo Illustration: Dianna McDougall; Sources: Instagram, TikTok, Getty Images ByScott Nover Key Insights: TikTok...
by Ifodige Productions | Apr 2, 2020 | Advertising, Blog, Digital, Radio, Television
Radio Ink -March 29, 2020 (By Jamie Aplin) I’m so surprised that we’re still hearing ads on the radio promoting a businesses product or service. But wait, isn’t that precisely what radio ads should be doing? Typically, yes. But that all changed the day...
by Ifodige Productions | Jan 17, 2018 | Blog, Digital, Music
The most influential playlist in music is Spotify’s RapCaviar, which turns mixtape rappers into megastars. And it’s all curated by one man. By Craig Marks In this, the year hip-hop won the music business, one of its defining hits was released more or less by mistake....
by Ifodige Productions | Nov 29, 2017 | Blog, Digital, Music, Radio, tech
By: Radio Ink The world of digital continues to edge in on radio’s space. iHeartMedia has really taken advantage of the company’s scale in recent years by teaming with artists and launching their new songs – and playing the daylights out of them – sometimes for an...
by Ifodige Productions | Oct 26, 2017 | Blog, Digital, Radio
The medium’s strong return on ad spend is behind the promise By Sami Main Westwood One, as the largest radio network in the United States, is announcing a new program to help advertisers feel more secure in their radio ad purchases. In a first for the industry,...
