The Dynamic Duo: How Digital Ads and Billboards Can Supercharge Your Marketing
We’re passionate about helping brands shine in the spotlight. With years of experience in digital advertising and eye-catching billboard campaigns, we’ve mastered the art of creating impactful strategies that drive results. Whether you’re looking to amplify your brand’s presence with digital ads or capture attention with bold billboards, we’ve got the expertise to turn your vision into reality. Our partners at Hook & Reel Bayonne is currently using our two-pronged approach with both digital advertising and billboards to get more eyes on their restaurant. Let’s dive into how our digital and billboard services can elevate your business and make a lasting impression. The Benefits of Digital Advertising Precision Targeting Digital advertising offers unparalleled targeting capabilities. You can reach specific demographics, interests, and behaviors, ensuring your ads are seen by those most likely to be interested in your products or services. This precision can lead to higher engagement and better ROI. For example, businesses see an average return of $2 for every $1 spent on Google Ads, making it a cost-effective option for driving results. Cost Efficiency One of the major advantages of digital ads is their cost efficiency. With options like pay-per-click (PPC), you only pay when users interact with your ad. This model allows you to set a budget that aligns with your goals and track the effectiveness of your spending in real-time. Real-Time Analytics Digital platforms provide detailed analytics that help you monitor your ad performance. Metrics such as impressions, clicks, and conversions offer valuable insights, enabling you to adjust your strategy on the fly for optimal results. Versatile Formats Digital advertising includes a range of formats, from search ads and display banners to social media and video ads. This versatility allows you to choose the format that best suits your campaign goals and audience preferences. High Visibility Billboards offer unmatched visibility. Placed in high-traffic areas, they capture the attention of thousands of people daily, providing constant exposure to your brand. According to the Outdoor Advertising Association of America, 71% of consumers often look at billboards, demonstrating their effectiveness in capturing attention. Constant Presence Unlike digital ads, which can be fleeting, billboards provide 24/7 visibility. This constant presence can reinforce your message and keep your brand top-of-mind for potential customers. Broad Audience Reach Billboards reach a diverse audience, including those who may not be actively engaging online. This broad reach complements digital efforts and ensures that your message reaches a wider audience. Memorable Impact A well-designed billboard can create a strong visual impression. With creative and striking designs, billboards help your brand stand out and make a lasting impact on viewers. How We Can Help Our goal is to empower you with the tools and strategies needed to enhance your marketing efforts. Whether you’re looking to harness the power of digital advertising, leverage the visibility of billboards, or combine both for maximum impact, we’re here to guide you every step of the way. Feel free to reach out to us to learn more about how we can help you develop a tailored advertising strategy that meets your business needs. Email: info@ifodige.com Phone: (717) IFODIGE (436-3443)
Top 5 Reasons to Use Billboards This Summer
Summer is here, bringing longer days, warmer weather, and a surge in outdoor activities. As people hit the roads for vacations, weekend getaways, and daily commutes, billboards become a prime advertising medium. Here’s why you should consider incorporating billboards into your summer marketing strategy: 1. Increased Traffic Equals Greater Exposure Summer means more people are out and about. With vacations, road trips, and summer events in full swing, highways, and local roads see a significant increase in traffic. This surge in movement offers a golden opportunity for billboard advertising. Your message will reach a larger, more diverse audience, maximizing your brand’s exposure. 2. Target Local Audiences Effectively Billboards are a powerful tool for targeting local customers. Strategically placing billboards in high-traffic areas around your city or town can help you connect with the community. Whether you’re promoting a local event, a new store opening, or a seasonal sale, billboards can effectively capture the attention of potential customers right in your area. 3. High Visibility and Recall Billboards are designed to be eye-catching and memorable. Unlike digital ads that can be skipped or ignored, billboards are a constant presence. Their large size, bold designs, and strategic placement make them hard to miss. Research has shown that outdoor advertising, including billboards, has a high recall rate. This means that people are more likely to remember your message long after they’ve seen it. 4. Perfect for Seasonal Promotions Summer is a prime time for seasonal promotions and events. Whether you’re advertising a summer sale, a festival, or a new product launch, billboards are an effective way to spread the word. They create buzz and excitement, driving awareness and interest in your promotions. For example, a study by Arbitron found that 58% of adults learned about an event or restaurant they were interested in visiting from a billboard they saw while driving . 5. Complements Digital Marketing Billboards can enhance your digital marketing efforts. By including a simple call-to-action on your billboard, such as a website URL or social media handle, you can drive offline audiences online. This integration helps increase your digital engagement and can lead to a boost in website traffic and social media interactions. Additionally, billboards can create a sense of credibility and trust that complements your online presence. Make a big impact with your advertising this summer! Ready to get started? Hop on a call with our expert team today and we’ll help you create a tailored billboard marketing strategy! Email: info@ifodige.com Phone: (717) IFODIGE (436-3443)
Leveraging the Power of Multiple Billboards
In the ever-evolving world of advertising, businesses are constantly seeking innovative ways to maximize their brand visibility and impact. One strategy that continues to stand the test of time is billboard advertising. While a single billboard can undoubtedly create a substantial impact, the magic truly happens when you embrace the power of multiplicity. In this blog post, we’ll explore the remarkable benefits of having multiple billboards for your business, supported by relevant statistics and facts. In Conclusion… Multiple billboards offer a multi-pronged approach to brand promotion that is unparalleled in its effectiveness. By combining the broad reach of billboards with strategic placement, you can make your business unforgettable and drive tangible results. The numbers and facts don’t lie – multiple billboards lead to increased exposure, higher recall rates, and a lasting impact. If you’re ready to harness the benefits of multiple billboards for your business, consider our exclusive Buy One Billboard Get One FREE special. This limited-time offer is your golden ticket to double your brand’s visibility and stand out like never before. Don’t miss this opportunity; claim your FREE billboard listing today and elevate your brand to new heights. Contact us to seize this game-changing offer and propel your business towards success. Don’t Miss Out On This Amazing Buy One Get One Free offer. Imagine your message gracing not one but two billboards, leaving an indelible mark in the minds of your potential customers. It’s not just visibility; it’s a statement. It’s the game-changing move you’ve been waiting for. It’s your golden ticket to doubling your brand’s visibility, capturing your audience’s attention, and making 2023 the year you stand out like never before. This special offer is not just about advertising; it’s about securing your brand’s place in the spotlight. So, don’t hesitate. Claim your FREE billboard listing today to elevate your brand, double your visibility, and shine brighter than ever before. Give us a call to lock in our BOGO Billboard offer! email: info@ifodige.com phone: 717- IFODIGE (436-3443)
LAMAR Celebrates Black History
In celebration of Black History Month, Lamar Advertising Company, one of the largest outdoor advertising companies in the world, is using its national digital Out of Home network to honor and recognize African American men and women who achieved “firsts” in their respective fields. 😎Throughout the month of February, Lamar will feature the following prominent African Americans on its digital billboards:🔸Guion Bluford: First African American in space🔸Gwendolyn Brooks: First African American Pulitzer Prize winner🔸Juanita Hall: First African American Tony winner🔸Mary Eliza Mahoney: First African American nurse🔸John Baxter Taylor Jr: First African American Olympic Gold Medalist🔸Booker T. Washington: First African American on a U.S. postage stampThis is an amazing way to celebrate Black history! Read the full article @lamaradvertisingcompany happyblackhistorymonth
NEW CLIENT ALERT!!
Even in the midst of the snowstorm, we were able to get this billboard up! We make the process easy, quick and cost-effective for your campaign budget. If you’re ready to get your billboard campaign off the ground, let’s chat! Schedule your FREE consultation. #noshortcuts
YOUR RESTAURANT NEEDS A BILLBOARD
Did you know that 58% of commuters “learned about a restaurant they later visited” because of a billboard ad? Brick and mortar businesses, especially restaurants, can benefit greatly from an effective billboard ad campaign. Billboards and outdoor advertisings are an affordable marketing and advertising medium for restaurant owners and managers. If you need help with strategy and execution, contact us today! We will negotiate the lowest rates on your behalf to help you maximize your ROI.
5 SECRETS FOR A WINNING BILLBOARD CAMPAIGN
If you’re going to invest your hard-earned money into a billboard ad, you want to do everything you can to make sure it’s a success! Here’s some quick tips to get the most out of your billboard ad:⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Tips:⠀⠀⠀⠀⠀⠀⠀⠀⠀1️⃣Keep your message short and sweet! Your billboard should be easily digestible by people driving by!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀2️⃣Make sure your billboard has a key story! What is the story you want to get across to you audience!? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀3️⃣Don’t be afraid to be BOLD with your design image! You have a giant space to advertise anything you want! Make the most of that space! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀4️⃣Use bright, contrasting colors to attract eyes! No one will stop to look at your billboard if it’s boring! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀5️⃣Know your surroundings! The more you understand the people who will be most likely to see it, the more you will be able to create visuals that connect, inspire, and motivate them to take action. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Need help with constructing a winning billboard campaign? Contact us today for a FREE consultation!
DIGITAL BILLBOARDS: ARE THEY EFFECTIVE?
💥Digital Billboards are the next level when it comes to advertising mediums!🤩 In recent studies conducted by Nielsen, researchers have found that Digital Billboards are able to create higher recall for ads and generate a more positive consumer attitude overall. Nielsen tested six campaigns in five major US markets and found that travelers recalled seeing at least one specific digital billboard ad from 74 to 89 percent of time. That’s incredibly high! These numbers are clearly showing that digital boards work well, but why? Well, it’s a gorgeous method of advertising! In the study by Nielsen, the majority of respondents feel ads stand out more or just as much on digital billboards compared to other ad media. Seventy-one percent said “ads on digital billboards stand out more than ads online,” and 46 percent feel the same related to TV ads. What really makes digital billboards stand out is their ability to display a variety of digital advertisements on a HUGE display, that is clearly visible day and night. Could you imagine your business using a digital billboard?
5 reasons to use billboards for your business
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Billboard ads can be a great investment as long as you’re smart about how you use them. Here are 5 reasons to use billboards for your business: 1️⃣Due to their size, billboards are hard to ignore 2️⃣People of all ages, gender, and races will be exposed to your billboard 3️⃣Digital billboards can display multiple messages 4️⃣Offers constant exposure to consumers 5️⃣One of the most cost effective forms of advertising for local businesses It’s all about strategy! Ifodige has over a decade in experience helping businesses capitalize off of the effectiveness of billboards. We’ll put together your campaign, and negotiate the LOWEST rates available for you. Click the link (ifodige.com) to schedule a FREE consultation today. #noshortcuts [/et_pb_text][/et_pb_column] [/et_pb_row] [/et_pb_section]
Top 20 business categories for billboard ads
1- Restaurants 2- Medical 3- Automotive 4- Attorney 5- Churches 6- Banks 7- Insurance 8- Dental 9- Boutiques 10- Food Industry 11- Schools 12- Heating & Cooling 13- Salons 14- Home Goods 15- Furniture 16- Jewelry 17- Chiropractor 18- Radio 19- Gyms 20- Plumbing/Other Home Services Billboard ads are highly effective at increasing sales and brand visibility! When you work with Ifodige, we negotiate on your behalf to acquire the LOWEST rates available. With over a decade in advertising, we are ready to develop your strategy and get your new campaign off the ground so you can start seeing more customers come through the door NOW. Click the link (ifodige.com)to schedule a FREE consultation today!
