Target Bets Big On 4-Minute Grammys Ad With Gwen Stefani
By: Phil Wahba The retailer wants to outdo its 2015 Imagine Dragons ad. Last year, Target TGT 2.79% shook things up in the world of advertising by opting for a four-minute live performance-as-commercial by rock group Imagine Dragons during the Grammys rather than eight, 30-second spots. It was the first ever live commercial in the […]
