The Secret to Engagement

Written by Ifodige Productions

July 31, 2020

Remember back when you could just post a picture with a short witty caption, and fall back and watch the likes pour in? Yeah those those days are long gone.

Instagram switched up a few things about their algorithm to encourage its users to share content that provides real value to their followers.

I’ll let you in on a little secret

… Instagram does not show your post to your whole following list… instead it only shows it to only 10% of your followers.

Based on how that 10% responds to your post will determine what happens next: if they are interacting with your post (liking, commenting, sharing, etc.) then IG will BOOST the posts visibility, and show it to more of your list.

On the other hand, if that 10% doesn’t care to interact with your post, then it’s likely your post will not be seen by the rest of your followers.

So how do you know what constitutes ‘value’? Well that all comes along with studying your audience and understanding what they want to see. If you can place the content in front of them everyday that is relevant to them, then you can turn them into super-fans over time. But where do you start? Well, that’s where we come in.

We understand you may not have the time as a business owner to thoroughly study your audience AND create eye catching content that converts your followers into buyers, but you don’t have to. Ifodige offers a cost-effective approach to social media management and content creation that will help you rapidly grow your Instagram page organically.

Feel free to contact us if you have any questions. 

Schedule a free consultation to see how we can help you.



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