by Ifodige Productions | Apr 24, 2020 | Advertising, Blog
By: Kathryn Lundstrom Consumers want brands to address the crisis, but how they want to see that changes as they process it. Key insight: Reactions varied between generations, and changed as the pandemic took its course. While several studies have been...
by Ifodige Productions | Apr 2, 2020 | Advertising, Blog, Digital, Radio, Television
Radio Ink -March 29, 2020 (By Jamie Aplin) I’m so surprised that we’re still hearing ads on the radio promoting a businesses product or service. But wait, isn’t that precisely what radio ads should be doing? Typically, yes. But that all changed the day...
