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Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis

Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis

by Ifodige Productions | Apr 24, 2020 | Advertising, Blog

By: Kathryn Lundstrom Consumers want brands to address the crisis, but how they want to see that changes as they process it. Key insight: Reactions varied between generations, and changed as the pandemic took its course. While several studies have been...
What Type Of Ads Should You Be Running Now?

What Type Of Ads Should You Be Running Now?

by Ifodige Productions | Apr 2, 2020 | Advertising, Blog, Digital, Radio, Television

 Radio Ink -March 29, 2020 (By Jamie Aplin) I’m so surprised that we’re still hearing ads on the radio promoting a businesses product or service. But wait, isn’t that precisely what radio ads should be doing? Typically, yes. But that all changed the day...
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