Andre Ezeugwu Named A Future Leader In Radio

Andre Ezeugwu Named A Future Leader In Radio

Here Are The Future African American Leaders In Radio

By Radio Ink
 –

March 26, 2018

Now in its sixth year, our Future African American Leaders in Radio list, as it has in previous years, includes people from every aspect of the business and from all over the country. On the 2018 list, you’ll read about how several of them backed into radio almost by accident — but discovered they loved it (sounds like we may have a recruiting problem) and made a hugely successful career out of their opportunity. Many of them credit their success to having great mentors, strong faith, and the grit […] Read more

Westwood One Is Delivering the Audio Industry’s First Guaranteed ROI for Its Advertisers

Westwood One Is Delivering the Audio Industry’s First Guaranteed ROI for Its Advertisers

The medium’s strong return on ad spend is behind the promise

By Sami Main

Westwood One, as the largest radio network in the United States, is announcing a new program to help advertisers feel more secure in their radio ad purchases.

In a first for the industry, Westwood One is giving their ad partners an ROI guarantee. Its partnership with  Nielsen proves there’s strong evidence for radio’s positive ROI across multiple brand categories. That partnership connected radio listening with purchasing data, and when combined with Westwood One’s new audience delivery guarantee, the radio network can give its advertisers an ROI guarantee.

With the Westwood One ROI Guarantee […] Read more

Study: Radio Still Rules New Music Discovery

Study: Radio Still Rules New Music Discovery

By: Radio Ink

Integr8 Research released its third in a series of posts exploring how changing technology impacts radio listening, music consumption, and radio’s role of introducing listeners to new music. The company interviewed 3,140 15 to 39-year-olds who listen to a local CHR, Rhythmic CHR, Urban, Alternative, or Country station. The research discovered that local FM radio stations remain the leading source for 15 to 39-year-old listeners to learn about new music.

As you can see by this chart, at 49% local radio dwarfs its closest competitor which is YouTube at 16%.

As you might expect, with the rapid growth of […] Read more

WANTED: A RENAISSANCE IN RADIO ADVERTISING

WANTED: A RENAISSANCE IN RADIO ADVERTISING

October 6, 2014 · by Christian Jenkins

For most people, radio is that ratty old blanket on the couch, it keeps you warm in an emergency, but when company comes over, please, please, please, oh please hide that thing. Marketers and their clients see it as the thing that Olgivy, Rubicam, and Burnett used to sell in the golden days.

Ancient.

Consumers see radio as completely awesome for the 50 minutes when music is playing, but when those 50 minutes are over it’s time to tune out. But is radio really as easy to tune out as the other mediums?

Ifodige Productions and its […] Read more