Podcasts and Broadcast Radio vs. Streaming Music: Reaching Your Audience Effectively

In the dynamic world of audio advertising, making the right choices can significantly impact the reach and engagement of your brand. While streaming music platforms have gained popularity, they may not always be the most effective means to reach your audience. Let’s dive into why podcasts and broadcast radio should be key players in your […]

Andre Ezeugwu Named A Future Leader In Radio

Here Are The Future African American Leaders In Radio By Radio Ink  – March 26, 2018 Now in its sixth year, our Future African American Leaders in Radio list, as it has in previous years, includes people from every aspect of the business and from all over the country. On the 2018 list, you’ll read about […]

Study: Radio Still Rules New Music Discovery

By: Radio Ink Integr8 Research released its third in a series of posts exploring how changing technology impacts radio listening, music consumption, and radio’s role of introducing listeners to new music. The company interviewed 3,140 15 to 39-year-olds who listen to a local CHR, Rhythmic CHR, Urban, Alternative, or Country station. The research discovered that local […]

WANTED: A RENAISSANCE IN RADIO ADVERTISING

October 6, 2014 · by Christian Jenkins For most people, radio is that ratty old blanket on the couch, it keeps you warm in an emergency, but when company comes over, please, please, please, oh please hide that thing. Marketers and their clients see it as the thing that Olgivy, Rubicam, and Burnett used to […]