Navigating the Narrative: 3 Powerful Keys to Effective Story-telling

In a crowded digital landscape, effective storytelling has become essential for brands looking to connect with their audience on a deeper level. In this blog post, we’ll explore three key strategies for crafting compelling brand narratives that resonate with your target audience and drive engagement. From understanding the psychology behind storytelling to practical tips for […]

Why Entertaining Content is the Most Effective in 2024!

In today’s digital landscape, the age-old adage “content is king” holds truer than ever before. But while many brands focus solely on pushing sales messages, savvy marketers understand the importance of entertaining their audience. Why? Because entertaining content not only captures attention but also fosters deeper connections with your audience, leading to increased engagement, visibility, […]

The 5 W’s of Ifodige’s Loyalty Plan Rollout…

In the dynamic world of modern business, we believe in going beyond the ordinary to benefit our valued customers. That’s why we’ve introduced a Loyalty Program – a gesture designed to enhance your experience. Join us in this exploration as we uncover how this initiative is poised to bring meaningful advantages to you in today’s […]

Post-Thanksgiving Triumph:Advertising Strategies for a Stellar Holiday Season

The hustle and bustle of Thanksgiving has wrapped up, and as business owners catch their breath, it’s time to shift gears and prepare for the next big wave—the holiday season. If you’re wondering how to keep the momentum going after Thanksgiving, don’t worry! We’ve curated a list of advertising ideas to propel your business to […]

Leveraging the Power of Multiple Billboards

In the ever-evolving world of advertising, businesses are constantly seeking innovative ways to maximize their brand visibility and impact. One strategy that continues to stand the test of time is billboard advertising. While a single billboard can undoubtedly create a substantial impact, the magic truly happens when you embrace the power of multiplicity. In this […]

Double the Visibility, Double the Success: Unlocking the Power of Billboards

In the fast-paced world of advertising, every business is seeking that winning edge to captivate its audience. While digital marketing has its place, traditional methods have never lost their charm. Billboards, in particular, are proving to be a timeless giant that continues to dominate the advertising landscape. Today, we’re here to unveil the grand opportunity […]

Are self-driving cars safe? Fear of Self-Driving Cars on the Rise

Brittany Moye Drivers are becoming Increasingly anxious as Autonomous Technology Advances. The results of AAA’s annual automated vehicle survey show that while there is still a high level of interest in partially automated vehicle technology, attitudes toward fully self-driving vehicles have become increasingly apprehensive. This year there was a major increase in drivers who are afraid, […]

Podcasters First Wanted Your Ears. Now They Want Your Eyes Too

By Saleah Blancaflor & Mark J. Burns YouTube is the most preferred podcast platform among regular listeners, ahead of Spotify and Apple, according to Morning Consult data Roger Bennett, one half of the popular soccer duo “Men in Blazers,” skipped onto Manhattan’s Terminal 5 stage in November as his co-host Michael Davies trailed behind, smartphone in hand, recording […]

Consumers Are Cool on Electric Vehicle Purchases

Jim Henry  A survey finds that consumers’ interest in EVs is growing but at a slower pace than some hope. Shopper consideration is rising for battery-electric vehicles (BEVs), but it still lags behind manufacturers’ expectations. Deloitte consumer research shows it’s questionable whether consideration is growing high or fast enough to support automakers’ goals, including that […]