WANTED: A RENAISSANCE IN RADIO ADVERTISING

WANTED: A RENAISSANCE IN RADIO ADVERTISING

October 6, 2014 · by Christian Jenkins

For most people, radio is that ratty old blanket on the couch, it keeps you warm in an emergency, but when company comes over, please, please, please, oh please hide that thing. Marketers and their clients see it as the thing that Olgivy, Rubicam, and Burnett used to sell in the golden days.

Ancient.

Consumers see radio as completely awesome for the 50 minutes when music is playing, but when those 50 minutes are over it’s time to tune out. But is radio really as easy to tune out as the other mediums?

Ifodige Productions and its […] Read more

Beasley: Radio’s Still a Great Place to Be

Beasley: Radio’s Still a Great Place to Be

by James Careless | Radio World

Radio is certainly in George Beasley’s blood. He launched his first station, 500-watt WPYB(AM), in 1961 in Benson, N.C., while working as an assistant principal at a public high school. Beasley worked evenings and weekends in radio until 1969; by then he was a principal, but he left his job to devote his attention to radio. It was a good decision; today, Beasley Media Group Inc., a subsidiary of Beasley Broadcast Group, owns and operates 52 radio stations (34 FM and 18 AM) in 12 large and mid-size U.S. markets.

On Wednesday, Sept. 30, the chairman, CEO […] Read more