17 Ways to Get Free Advertising for Your Business

17 Ways to Get Free Advertising for Your Business

Written by Caroline Forsey @cforsey1

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign.

It can be frustrating when your budget dictates how many people your business can reach.

Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays.

In fact, we suggest some of these methods regardless of your budget.

To help you spread the word about your business […] Read more

Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis

Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis

By: Kathryn Lundstrom

Consumers want brands to address the crisis, but how they want to see that changes as they process it.

Key insight:

Reactions varied between generations, and changed as the pandemic took its course.

While several studies have been conducted in recent weeks in hopes of understanding what consumers need during an unprecedented global health crisis, many of them seem to just reflect the obvious rather than building a more helpful framework through which to see what’s happening around us.

In contrast, Dentsu Aegis came up with a set of phases—based on the five stages of grief—to help garner more from survey respondents. Asking people which phase […] Read more

What Type Of Ads Should You Be Running Now?

What Type Of Ads Should You Be Running Now?

 Radio Ink -March 29, 2020

(By Jamie Aplin) I’m so surprised that we’re still hearing ads on the radio promoting a businesses product or service. But wait, isn’t that precisely what radio ads should be doing? Typically, yes. But that all changed the day a world wide pandemic was announced. That was the day your typical car dealer ad, declaring zero percent financing should have been tossed out the window and replaced with an ad that resonates with our current reality.

This is not the appropriate time to promote your 50 percent off store-wide sale. If your advertisers continue to air commercials like this […] Read more

E-RACE-ing One’s Indiscretions—Mamet Onstage in Chestnut Hill

E-RACE-ing One’s Indiscretions—Mamet Onstage in Chestnut Hill

By Ellen Wilson Dilks

Chestnut Hill’s venerable Stagecrafters Theatre closes out their 2017—18 season with a production of David Mamet’s 2009 drama RACE. Directed by David Flagg, the play runs weekends now through June 30 at various times.

David Mamet has become a fixture on the American theatre scene since 1976, when he first received acclaim for a trio of off-Broadway plays: The Duck Variations, Sexual Perversity in Chicago and American Buffalo. He won a Pulitzer Prize and received Tony nominations for Glengarry Glen Ross (1984) and Speed-the-Plow (1988). A founding member of the Atlantic Theater Company, Mamet was inducted into the American Theatre Hall of Fame in 2002. His staccato […] Read more

RACE Opens Eyes and Minds at The Stagecrafters Theater

RACE Opens Eyes and Minds at The Stagecrafters Theater

By: Ginger Agnew
B SHARP’S STUDIO 6

When mounting a play written by one of America’s predominant playwrights, David Mamet, it is imperative to assure the artistic team is true to the author’s intent. With RACE it is tricky to distinguish what is and is not true, but the production at Stagecrafters Theater is true to the script. The difficulty is to decide what is right and just. The action takes place inside the well appointed room of a law firm’s inner sanctum. The team discusses the case and decisions are made as to whether to take on a client accused of […] Read more

Sex, guilt and race all factors in thriller on Hill stage

Sex, guilt and race all factors in thriller on Hill stage

by Rita Charleston

“Race,” a provocative tale of sex, guilt and wild-eyed allegations, is the final production of the season at Stagecrafters, 8130 Germantown Ave., running through June 30. The thriller by multi-award winning playwright David Mamet focuses on two partners in a law firm known for getting their clients off the hook. In this case, they have to defend a man whose sexual transgression overlaps with a violation of an unwritten racial code. “Race” premiered on Broadway in December, 2009. Mamet has said that the “intended theme is race and the lies we tell each other on the subject.”

In the […] Read more

A compelling, suspenseful drama, ‘Race,’ on Hill stage

A compelling, suspenseful drama, ‘Race,’ on Hill stage

by Hugh Hunter

When it comes to the question of race, our 200-year national theater has gone full circle. After a long history of ignoring the role race plays in American life, modern day theater is now preoccupied with its importance. In “Race” (2009), now running at Stagecrafters, playwright David Mamet tosses his penny into the pond.

The plot is stereotypically simple. Charles Strickland, a wealthy white man, stands accused of raping a young black woman in a hotel room. The law firm of Lawson and Brown struggles to decide if it wants to accept the case. Evidence to support Strickland’s guilt […] Read more

Andre Ezeugwu Named A Future Leader In Radio

Andre Ezeugwu Named A Future Leader In Radio

Here Are The Future African American Leaders In Radio

By Radio Ink
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March 26, 2018

Now in its sixth year, our Future African American Leaders in Radio list, as it has in previous years, includes people from every aspect of the business and from all over the country. On the 2018 list, you’ll read about how several of them backed into radio almost by accident — but discovered they loved it (sounds like we may have a recruiting problem) and made a hugely successful career out of their opportunity. Many of them credit their success to having great mentors, strong faith, and the grit […] Read more

How a Hit Happens Now

How a Hit Happens Now

The most influential playlist in music is Spotify’s RapCaviar, which turns mixtape rappers into megastars. And it’s all curated by one man.

By Craig Marks

In this, the year hip-hop won the music business, one of its defining hits was released more or less by mistake.

Back in February, Lil Uzi Vert, a charismatic, septum-pierced 23-year-old rapper out of Philadelphia who’d become internet famous with a frenetic outpouring of digital singles, EPs, and mixtapes, was on his first tour of Europe, opening a string of shows for the Weeknd. Uzi, who counts […] Read more