A New Direction

A New Direction

Covid-19 has taken out entire industries almost overnight. As business owners, we are left with the challenge of staying afloat, while also trying to plan ahead in the midst of extreme uncertainty… as if being a business owner wasn’t already challenging enough. 

The uncertainty of what will happen next can be pretty scary at times but it can also serve as the fuel you need to propel your business forward, but only if you allow it to.

The current state of the world not only gave us time back so that we can devote it to activism, but it also gave entrepreneurs […] Read more

No Shortcuts

No Shortcuts

Once you learn to flow with the ups and downs, you will begin to recognize how it all fits together. There really are no shortcuts to this game we call entrepreneurship.

The Joys…The Pains…The Setbacks…The Victories…

Each has its own purpose in molding us into something greater. It’s no different than baking a cake.

By itself, each ingredient can’t do much. But if you blend them together, put them through the right process, and have patience, now we have a delicious cake that everyone can enjoy together (can you tell we like cake?).

Success never came to anyone who was too impatient to receive […] Read more

17 Ways to Get Free Advertising for Your Business

17 Ways to Get Free Advertising for Your Business

Written by Caroline Forsey @cforsey1

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign.

It can be frustrating when your budget dictates how many people your business can reach.

Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays.

In fact, we suggest some of these methods regardless of your budget.

To help you spread the word about your business […] Read more

Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis

Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis

By: Kathryn Lundstrom

Consumers want brands to address the crisis, but how they want to see that changes as they process it.

Key insight:

Reactions varied between generations, and changed as the pandemic took its course.

While several studies have been conducted in recent weeks in hopes of understanding what consumers need during an unprecedented global health crisis, many of them seem to just reflect the obvious rather than building a more helpful framework through which to see what’s happening around us.

In contrast, Dentsu Aegis came up with a set of phases—based on the five stages of grief—to help garner more from survey respondents. Asking people which phase […] Read more

What Type Of Ads Should You Be Running Now?

What Type Of Ads Should You Be Running Now?

 Radio Ink -March 29, 2020

(By Jamie Aplin) I’m so surprised that we’re still hearing ads on the radio promoting a businesses product or service. But wait, isn’t that precisely what radio ads should be doing? Typically, yes. But that all changed the day a world wide pandemic was announced. That was the day your typical car dealer ad, declaring zero percent financing should have been tossed out the window and replaced with an ad that resonates with our current reality.

This is not the appropriate time to promote your 50 percent off store-wide sale. If your advertisers continue to air commercials like this […] Read more

E-RACE-ing One’s Indiscretions—Mamet Onstage in Chestnut Hill

E-RACE-ing One’s Indiscretions—Mamet Onstage in Chestnut Hill

By Ellen Wilson Dilks

Chestnut Hill’s venerable Stagecrafters Theatre closes out their 2017—18 season with a production of David Mamet’s 2009 drama RACE. Directed by David Flagg, the play runs weekends now through June 30 at various times.

David Mamet has become a fixture on the American theatre scene since 1976, when he first received acclaim for a trio of off-Broadway plays: The Duck Variations, Sexual Perversity in Chicago and American Buffalo. He won a Pulitzer Prize and received Tony nominations for Glengarry Glen Ross (1984) and Speed-the-Plow (1988). A founding member of the Atlantic Theater Company, Mamet was inducted into the American Theatre Hall of Fame in 2002. His staccato […] Read more

RACE Opens Eyes and Minds at The Stagecrafters Theater

RACE Opens Eyes and Minds at The Stagecrafters Theater

By: Ginger Agnew
B SHARP’S STUDIO 6

When mounting a play written by one of America’s predominant playwrights, David Mamet, it is imperative to assure the artistic team is true to the author’s intent. With RACE it is tricky to distinguish what is and is not true, but the production at Stagecrafters Theater is true to the script. The difficulty is to decide what is right and just. The action takes place inside the well appointed room of a law firm’s inner sanctum. The team discusses the case and decisions are made as to whether to take on a client accused of […] Read more