SHOUTOUT LA – Meet Andre Ezeugwu | CEO | Media Director

By: SHOUTOUT LA We had the good fortune of connecting with Andre Ezeugwu and we’ve shared our conversation below. Hi Andre, can you share a quote or affirmation with us?When I think back to the inception of Ifodige Productions, n/k/a Ifodige Media, I had a favorite quote by Beverly Sills, “There are no shortcuts to […]

Radio STILL Dominates The Car

By: Radio Ink Despite slick, new, computer-like infotainment systems in every new automobile that rolls off the lot, free radio continues to dominate listening in vehicles. The competition for the ear of the consumer has never been as fierce as it is today, and finding AM/FM in the DASH is becoming more complicated for a […]

Corporate ads said Black Lives Matter. But the industry creating them is nearly all white.

The stunning lack of diversity in the advertising industry goes back decades and those in power have done little to change it. It’s time for action. By Christopher Boulton, associate professor of communication, University of Tampa Advertising’s unique ability to persuade by creating the appearance of change through rhetoric, symbols and events has helped corporations and existing […]

Nielsen: African Americans Consume More Media

By Radio Ink -October 27, 2021 New data shows African Americans spend more time consuming media than any other group, yet there continues to be a lack of representation of the collective Black community. Nielsen’s 2021 African American Consumer Report explores the influence of Black Culture on content and media trends. “As the media industry looks to be more […]

WENDY’S BLASTS MCDONALD’S AND OFFERS A GUARANTEE FOR ITS NEW FRIES

Fast food giant Wendy’s today debuted its “reinvented” French fries with fanfare. It launched a new ad campaign slamming McDonald’s’ version of the snack, and has promised that Wendy’s fries will always be hot and crispy — or replaced for free. Wendy’s is saying “no way” to cold, disappointing fast food fries. Today the No. […]

10 Black Facts: Authentic Marketing and PR to African-Americans

Black community engagement requires marketing and public relations pros to deepen their knowledge of the history, diversity and buying power of African-Americans. With the Black Lives Matter movement resurging in the wake of George Floyd’s death, matters of social justice and equality are again at the forefront of our culture.  To build purpose-led brands that […]

Radio’s Unparalleled Reach

With all the talk about digital media, it’s easy to forget how powerful traditional media such as radio and television still are. Radio in particular rarely gets credited for what it still is: a true mass medium. According to Nielsen, radio even trumps TV in terms of its weekly reach. According to Nielsen’s measurements, far more […]

LAMAR Celebrates Black History

In celebration of Black History Month, Lamar Advertising Company, one of the largest outdoor advertising companies in the world, is using its national digital Out of Home network to honor and recognize African American men and women who achieved “firsts” in their respective fields. 😎Throughout the month of February, Lamar will feature the following prominent […]

NEW CLIENT ALERT!!

Even in the midst of the snowstorm, we were able to get this billboard up! We make the process easy, quick and cost-effective for your campaign budget. If you’re ready to get your billboard campaign off the ground, let’s chat! Schedule your FREE consultation. #noshortcuts