A New Direction

A New Direction

Covid-19 has taken out entire industries almost overnight. As business owners, we are left with the challenge of staying afloat, while also trying to plan ahead in the midst of extreme uncertainty… as if being a business owner wasn’t already challenging enough. 

The uncertainty of what will happen next can be pretty scary at times but it can also serve as the fuel you need to propel your business forward, but only if you allow it to.

The current state of the world not only gave us time back so that we can devote it to activism, but it also gave entrepreneurs […] Read more

What’s Crackin!?

What’s Crackin!?

Hopefully some delicious buttery crabs! 🦀🦀🦀

We put up this billboard for @hookandreel.usa in Wyncote, PA to help this amazing Cajun Seafood Restaurant hook in some new hungry patrons. 🤤🤤

If you’re ever in Wyncote make sure to stop by and fill up on your favorite seafood delights!

👉Need a billboard for your business?

Schedule a free consultation to see how we can help you.

CONTACT US TODAY!

[…] Read more

Does Your Business Need A Liquor License?

Does Your Business Need A Liquor License?

Here’s a fun fact for you: If you have a business and are looking to sell liquor, you MUST put ads in the newspaper to let people know that you are applying for a liquor license! WHO KNEW!?

We’ve worked in advertising for over a decade and had no clue that this was a real requirement. If you ask us, the real crime here is serving tacos without the option to have a margarita with it!

But hey, we don’t make the rules.

The good news is we specialize in helping businesses get more exposure, and newspaper ads are right up […] Read more

Radio – A thing of the past right?

Radio – A thing of the past right?

Not Anymore. Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. As advertisers we should be thinking about how to leverage this channel.⁣⁣I’ve spoken with three small tech companies in the past two months that have had a ton of success with radio ads. These aren’t even B2C companies – they’re selling software platforms! So why are companies investing in radio ads, and what are the secrets to seeing success with them?⁣⁣It turns out radio ads have SO MANY benefits in 2020!⁣⁣

Radio commercials are inexpensive⁣Radio hosts already have a targeted audience⁣Lower competition […] Read more

Companies Seeing Success With Radio Ads

Companies Seeing Success With Radio Ads

By: Hilary Bird

Radio – a thing of the past, right? Not anymore. Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. Which means as marketers, we should be thinking about how to leverage this channel.

I’ve spoken with three small tech companies in the past two months that have had a ton of success with radio ads. These aren’t even B2C companies – they’re selling software platforms! So why are companies investing in radio ads, and what are the secrets to seeing success with them?

Inexpensive

“So many of radio’s traditional sponsors have moved their […] Read more

TikTok Is Growing Up, and So Are Its Users

TikTok Is Growing Up, and So Are Its Users

More millennials are finding their way to the Gen Z-dominated app

TikTok has seen explosive growth during quarantine as people have the time to explore it.Photo Illustration: Dianna McDougall; Sources: Instagram, TikTok, Getty Images

ByScott Nover

Key Insights:

TikTok generated “the most downloads for any app ever in a quarter” in Q1 2020.Buyers say TikTok doesn’t allow for much targeting, so an expanded user base presents some challenges.

Musical.ly first made a splash in The New York Times in August 2016, months before Donald Trump’s presidency began and years before the Covid-19 pandemic was even a glimmer on the horizon.

At the time, Alex Zhu, co-founder of the […] Read more

17 Ways to Get Free Advertising for Your Business

17 Ways to Get Free Advertising for Your Business

Written by Caroline Forsey @cforsey1

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign.

It can be frustrating when your budget dictates how many people your business can reach.

Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays.

In fact, we suggest some of these methods regardless of your budget.

To help you spread the word about your business […] Read more

Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis

Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis

By: Kathryn Lundstrom

Consumers want brands to address the crisis, but how they want to see that changes as they process it.

Key insight:

Reactions varied between generations, and changed as the pandemic took its course.

While several studies have been conducted in recent weeks in hopes of understanding what consumers need during an unprecedented global health crisis, many of them seem to just reflect the obvious rather than building a more helpful framework through which to see what’s happening around us.

In contrast, Dentsu Aegis came up with a set of phases—based on the five stages of grief—to help garner more from survey respondents. Asking people which phase […] Read more

What Type Of Ads Should You Be Running Now?

What Type Of Ads Should You Be Running Now?

 Radio Ink -March 29, 2020

(By Jamie Aplin) I’m so surprised that we’re still hearing ads on the radio promoting a businesses product or service. But wait, isn’t that precisely what radio ads should be doing? Typically, yes. But that all changed the day a world wide pandemic was announced. That was the day your typical car dealer ad, declaring zero percent financing should have been tossed out the window and replaced with an ad that resonates with our current reality.

This is not the appropriate time to promote your 50 percent off store-wide sale. If your advertisers continue to air commercials like this […] Read more