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Entries by Ifodige Productions

Tribeca Film Festival Launches Tribeca X Award for Branded Storytelling

Tribeca Film Festival Launches Tribeca X Award for Branded Storytelling

New Honor Will Recognize the Best Artist-Brand Collaboration of the Past Year.

The Tribeca Film Festival today announced it’s introducing the Tribeca X Award, a juried award for branded entertainment. The submission window opens Feb. 8 and continues through March 4 for the new honor, which will “highlight the excellence, authenticity, originality and creativity in storytelling that is sponsored or underwritten by a brand and recognize the best artist-brand collaboration of the past year,” according to a festival statement. The 15th annual TFF will take place April 13-24.

[…] Read more

Target Bets Big On 4-Minute Grammys Ad With Gwen Stefani

Target Bets Big On 4-Minute Grammys Ad With Gwen Stefani

By: Phil Wahba

The retailer wants to outdo its 2015 Imagine Dragons ad.

Last year, Target TGT 2.79% shook things up in the world of advertising by opting for a four-minute live performance-as-commercial by rock group Imagine Dragons during the Grammys rather than eight, 30-second spots. It was the first ever live commercial in the broadcast’s history.

This year, the discount retailer is trying to do one better with “the first music video ever created on live television” with singer Gwen Stefani.

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Radio Reels In Whopping ROI Retail Win.

Radio Reels In Whopping ROI Retail Win.

Radio delivered a stunning 17-to-1 return on investment for four department store chains during the third quarter of 2014, according to new research from Nielsen. The new hot-off-the-presses study, previewed Wednesday at the NAB-RAB Radio Show in Atlanta, also showed the radio campaigns drove a 10% increase in overall store sales for the four retail brands.

The study, which compared consumer spending at the department stores in Q3 of 2014 to the same period in 2013, showed exposure to the radio campaigns drove a 10% lift in overall store sales with radio bringing in more shoppers who […] Read more

Tampa Bay’s Wild 94.1 adapts to music’s shifts, but keeps a steady beat

Tampa Bay’s Wild 94.1 adapts to music’s shifts, but keeps a steady beat

JAY CRIDLIN | Tampa Bay Times

TAMPA — Twelve nights before drawing a standing ovation at the 2015 MTV Video Music Awards, pop singer Tori Kelly stood before an intimate crowd at Tampa’s Seminole Hard Rock Hotel and Casino, strumming an acoustic guitar and opening up about her songwriting process.

A fast-rising star, Kelly easily could have filled a much larger venue. But this gig was private, open only to guests of Wild 94.1 as part of their Tampa Bay Talent Search, a contest for aspiring singer-songwriters.

Hosting a pop singer and sponsoring a contest for songwriters may seem like curious moves for a […] Read more

WANTED: A RENAISSANCE IN RADIO ADVERTISING

WANTED: A RENAISSANCE IN RADIO ADVERTISING

October 6, 2014 · by Christian Jenkins

For most people, radio is that ratty old blanket on the couch, it keeps you warm in an emergency, but when company comes over, please, please, please, oh please hide that thing. Marketers and their clients see it as the thing that Olgivy, Rubicam, and Burnett used to sell in the golden days.

Ancient.

Consumers see radio as completely awesome for the 50 minutes when music is playing, but when those 50 minutes are over it’s time to tune out. But is radio really as easy to tune out as the other mediums?

Ifodige Productions and its […] Read more

Beasley: Radio’s Still a Great Place to Be

Beasley: Radio’s Still a Great Place to Be

by James Careless | Radio World

Radio is certainly in George Beasley’s blood. He launched his first station, 500-watt WPYB(AM), in 1961 in Benson, N.C., while working as an assistant principal at a public high school. Beasley worked evenings and weekends in radio until 1969; by then he was a principal, but he left his job to devote his attention to radio. It was a good decision; today, Beasley Media Group Inc., a subsidiary of Beasley Broadcast Group, owns and operates 52 radio stations (34 FM and 18 AM) in 12 large and mid-size U.S. markets.

On Wednesday, Sept. 30, the chairman, CEO […] Read more