By: Hilary Bird
Radio – a thing of the past, right? Not anymore. Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. Which means as marketers, we should be thinking about how to leverage this channel.
I’ve spoken with three small tech companies in the past two months that have had a ton of success with radio ads. These aren’t even B2C companies – they’re selling software platforms! So why are companies investing in radio ads, and what are the secrets to seeing success with them?
“So many of radio’s traditional sponsors have moved their […] Read more