TikTok Is Growing Up, and So Are Its Users

TikTok Is Growing Up, and So Are Its Users

More millennials are finding their way to the Gen Z-dominated app

TikTok has seen explosive growth during quarantine as people have the time to explore it.Photo Illustration: Dianna McDougall; Sources: Instagram, TikTok, Getty Images

ByScott Nover

Key Insights:

TikTok generated “the most downloads for any app ever in a quarter” in Q1 2020.Buyers say TikTok doesn’t allow for much targeting, so an expanded user base presents some challenges.

Musical.ly first made a splash in The New York Times in August 2016, months before Donald Trump’s presidency began and years before the Covid-19 pandemic was even a glimmer on the horizon.

At the time, Alex Zhu, co-founder of the […] Read more

17 Ways to Get Free Advertising for Your Business

17 Ways to Get Free Advertising for Your Business

Written by Caroline Forsey @cforsey1

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign.

It can be frustrating when your budget dictates how many people your business can reach.

Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays.

In fact, we suggest some of these methods regardless of your budget.

To help you spread the word about your business […] Read more