Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis

By: Kathryn Lundstrom Consumers want brands to address the crisis, but how they want to see that changes as they process it. Key insight: Reactions varied between generations, and changed as the pandemic took its course. While several studies have been conducted in recent weeks in hopes of understanding what consumers need during an unprecedented global health […]

What Type Of Ads Should You Be Running Now?

 Radio Ink -March 29, 2020 (By Jamie Aplin) I’m so surprised that we’re still hearing ads on the radio promoting a businesses product or service. But wait, isn’t that precisely what radio ads should be doing? Typically, yes. But that all changed the day a world wide pandemic was announced. That was the day your typical car […]