‘THE ECONOMY NEEDS MARKETERS’ DURING THE CORONAVIRUS CRISIS: WEDNESDAY WAKE-UP CALL

‘THE ECONOMY NEEDS MARKETERS’ DURING THE CORONAVIRUS CRISIS: WEDNESDAY WAKE-UP CALL

Plus, How China’s agencies are going back to work and will your phone track you in the name of public health?

By Judann Pollack. Published on March 18, 2020.

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.

What 9/11 can teach us about marketing in the time of coronavirus

With the economy reeling and uncertainty lingering, there may be a tendency to put brand plans on hold and freeze spending. But Bradley Johnson, looking at the current crisis through the lens of 9/11, maintains […] Read more