The medium’s strong return on ad spend is behind the promise
By Sami Main
Westwood One, as the largest radio network in the United States, is announcing a new program to help advertisers feel more secure in their radio ad purchases.
In a first for the industry, Westwood One is giving their ad partners an ROI guarantee. Its partnership with Nielsen proves there’s strong evidence for radio’s positive ROI across multiple brand categories. That partnership connected radio listening with purchasing data, and when combined with Westwood One’s new audience delivery guarantee, the radio network can give its advertisers an ROI guarantee.
With the Westwood One ROI Guarantee […] Read more