Westwood One Is Delivering the Audio Industry’s First Guaranteed ROI for Its Advertisers

Westwood One Is Delivering the Audio Industry’s First Guaranteed ROI for Its Advertisers

The medium’s strong return on ad spend is behind the promise

By Sami Main

Westwood One, as the largest radio network in the United States, is announcing a new program to help advertisers feel more secure in their radio ad purchases.

In a first for the industry, Westwood One is giving their ad partners an ROI guarantee. Its partnership with  Nielsen proves there’s strong evidence for radio’s positive ROI across multiple brand categories. That partnership connected radio listening with purchasing data, and when combined with Westwood One’s new audience delivery guarantee, the radio network can give its advertisers an ROI guarantee.

With the Westwood One ROI Guarantee […] Read more

Record labels plead for more radio royalties amid cultural policy review

Record labels plead for more radio royalties amid cultural policy review

JOSH O’KANE
CONTRIBUTER TO THE GLOBE AND MAIL

As Ottawa overhauls its cultural policies, Canadian record labels are pleading for the federal government to revise copyright laws in favour of artists, hoping to offset internet-driven losses to both musicians and the businesses that support them.

Industry association Music Canada is asking Ottawa to change two specific pieces of the Copyright Act, which faces a mandated five-year review this year. The combined amendments could deliver more than $50-million in extra royalties to performers and their record companies annually, the group says.

One request is believed to be straightforward – to amend the […] Read more

Study: Radio Still Rules New Music Discovery

Study: Radio Still Rules New Music Discovery

By: Radio Ink

Integr8 Research released its third in a series of posts exploring how changing technology impacts radio listening, music consumption, and radio’s role of introducing listeners to new music. The company interviewed 3,140 15 to 39-year-olds who listen to a local CHR, Rhythmic CHR, Urban, Alternative, or Country station. The research discovered that local FM radio stations remain the leading source for 15 to 39-year-old listeners to learn about new music.

As you can see by this chart, at 49% local radio dwarfs its closest competitor which is YouTube at 16%.

As you might expect, with the rapid growth of […] Read more